B&B HOTELS Expands Corporate Travel Sourcing with Cvent Across Europe

B&B HOTELS has expanded its collaboration with Cvent, a market-leading meetings and hospitality technology provider, to streamline corporate travel sourcing across its European portfolio. The hotel group will deploy Cvent's Business Transient platform, allowing corporate travel buyers to easily access B&B HOTELS' 900-plus hotel portfolio and secure competitive rates. This move positions Cvent's platform as the central hub for managing B&B HOTELS' corporate travel requests for proposals (RFPs). The expanded agreement is a game-changer for the industry, particularly in today's budget-conscious environment.