Hornets, First Horizon Bank Team Up for Multiyear Partnership

The Charlotte Hornets and First Horizon Bank have announced a multiyear partnership, with the Memphis-based bank becoming a Proud Partner of the Hornets. This strategic alliance brings significant benefits to both parties, enhancing brand visibility, community engagement, and revenue growth.

First Horizon Bank gains prominent exposure through entitlement sponsorship of the Theater Box at Spectrum Center, naming rights to the arena's private Trade and Caldwell Entrance, and presenting sponsorship of the "Bee-Ball for All" youth initiative. These in-arena branding opportunities allow the bank to create a lasting impression on Hornets fans and Spectrum Center guests, fostering brand loyalty and driving local market penetration.

The partnership with the Charlotte Hornets, an organization committed to community engagement, helps First Horizon Bank strengthen its local market penetration and community presence. By aligning with the Hornets, First Horizon gains entitlement sponsorship of the Theater Box, naming rights to the arena's entrance, and presenting sponsorship of the youth initiative. This in-arena branding and community engagement align with First Horizon's commitment to the greater Charlotte community, as noted by Market President John Forgan.



The partnership is expected to boost Hornets Sports & Entertainment's (HSE) revenue and fan base through increased brand visibility and community engagement. As the entitlement sponsor of the Theater Box at Spectrum Center, First Horizon Bank will receive prominent in-arena branding, naming rights to the Trade and Caldwell Entrance, and presenting sponsorship of the "Bee-Ball for All" youth initiative. This exposure will enhance HSE's premium product offerings, attracting more fans and generating additional revenue. Moreover, the community engagement component, such as the youth initiative, will strengthen HSE's connection with local fans, fostering loyalty and further growing the fan base.

In conclusion, the multiyear partnership between the Charlotte Hornets and First Horizon Bank offers significant benefits to both parties. First Horizon Bank gains enhanced brand visibility and community engagement, while HSE enjoys increased revenue and fan base growth. This strategic alliance is a win-win for both organizations, fostering a stronger connection with the Charlotte community and driving long-term success.