The Honest Company Reaffirms 2025 Revenue Growth Target Amid Expansion and Tariff Impacts

The Honest Company has reaffirmed its 2025 revenue growth target of 4% to 6%, despite navigating tariff impacts. CEO Carla Vernon welcomed new CFO Curtiss Bruce, citing his experience at Hain Celestial, Kellogg Company, Keurig Dr Pepper, and Kraft Heinz. The company is expanding its retail presence, with Vernon stating that Bruce has gained a deep understanding of Honest's business.

The Honest Company (NASDAQ: HNST) has reaffirmed its 2025 revenue growth target of 4% to 6%, despite navigating tariff impacts. The company reported strong financial results for the second quarter of 2025, marking its second consecutive quarter of positive net income. Revenue increased 0.4% to $93.5 million, while gross margin expanded 210 basis points to 40.4%. The company achieved net income of $4 million, an $8 million improvement from the previous year's loss [1].

CEO Carla Vernon welcomed new CFO Curtiss Bruce, who brings extensive experience from Hain Celestial, Kellogg Company, Keurig Dr Pepper, and Kraft Heinz. Vernon stated that Bruce has gained a deep understanding of Honest's business, which will be crucial as the company expands its retail presence. The company maintains a strong financial position with $72 million in cash, no debt, and has reaffirmed its full-year 2025 outlook projecting 4-6% revenue growth and adjusted EBITDA between $27-30 million [1].

Despite minimal revenue growth, tracked channel consumption grew by 6%, outperforming comparative categories which grew just 2%. Even more impressive is the 26% consumption growth at their largest digital customer. This shipment-consumption mismatch partially offset Q1 results where shipments exceeded consumption by 5 percentage points [1].

The company's operating cash flow turned negative at -$4 million compared to +$3 million in the prior year period, which warrants monitoring. Management has reaffirmed full-year guidance of 4-6% revenue growth and adjusted EBITDA between $27-30 million, suggesting confidence in continued execution of their transformation strategy despite macroeconomic challenges including tariffs [1].

References:
[1] https://www.stocktitan.net/news/HNST/the-honest-company-reports-second-quarter-2025-lun3xq1a8zbd.html