Honda Launches Licensed Insurance Agency for Acura and Honda Customers

Saturday, Jul 26, 2025 6:56 am ET1min read

American Honda Motor has launched Honda Insurance Solutions, a licensed insurance agency offering auto, boat, condo, home, motorcycle, pet, RV, and renters insurance coverage to Acura and Honda customers. The agency features auto insurance with optional OEM parts coverage and is licensed in all 50 US states and the District of Columbia. Honda Insurance Solutions aims to provide a superior customer experience tailored to each customer's unique needs.

American Honda Motor has expanded its services with the launch of Honda Insurance Solutions, a fully licensed insurance agency offering a comprehensive range of coverage options to Acura and Honda customers. The new venture, which is licensed in all 50 US states and the District of Columbia, aims to provide a superior customer experience tailored to each individual's unique needs.

Honda Insurance Solutions offers a variety of insurance products, including auto, boat, condo, home, motorcycle, pet, recreational vehicle (RV), and renters insurance. One of the standout features of the agency is its auto insurance policies, which include optional original equipment manufacturer (OEM) parts coverage. This ensures that any claim repairs on Honda and Acura vehicles are conducted using genuine parts from the respective brands, thereby preserving vehicle integrity.

The agency is powered by VIU by HUB, an omnichannel insurance brokerage platform that facilitates side-by-side quotes from top national carriers. This digital platform allows customers to compare quotes online and receive real-time, neutral advice from licensed agents. The integration of VIU by HUB's technology enables Honda Insurance Solutions to deliver a user-friendly and convenient insurance experience.

The launch of Honda Insurance Solutions is part of American Honda Motor's broader strategy to integrate insurance services directly into its digital sales platforms and customer journey. By doing so, Honda aims to deepen customer engagement beyond the showroom, enhance its value proposition, and increase retention opportunities. This move aligns with the broader trend of original equipment manufacturers (OEMs) building direct customer touchpoints.

Dealers are expected to benefit from streamlined post-sale processes and additional tools to help buyers secure coverage. This could potentially accelerate delivery times and improve customer satisfaction scores. American Honda Insurance Solutions President and American Honda Finance Corporation Senior Vice-President Petar Vucurevic underscored the importance of insurance in the vehicle ownership journey, stating that the new agency aims to deliver a superior experience while promoting safer driving and increased peace of mind on the road.

In summary, Honda Insurance Solutions represents a significant expansion of services for Acura and Honda customers. With a focus on providing tailored insurance solutions and leveraging advanced digital platforms, Honda is positioning itself to enhance customer satisfaction and retention.

References:
[1] https://hondanews.com/en-US/honda-corporate/releases/release-5f9c753ac34573a2867fe50f480bd82c/photos/1
[2] https://www.cbtnews.com/honda-launches-insurance-solutions-agency-to-expand-ownership-experience/
[3] https://www.lifeinsuranceinternational.com/news/american-honda-motor-insurance-agency/

Honda Launches Licensed Insurance Agency for Acura and Honda Customers

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