Holyoke Credit Union Partners with Upstart for Personal Lending Growth

Holyoke Credit Union (Holyoke), a Massachusetts state-chartered credit union, has announced a strategic partnership with Upstart (NASDAQ: UPST), the leading AI lending marketplace, to offer personal loans to more consumers. This collaboration enables Holyoke to expand its lending services, diversify its portfolio, and better serve its members in an ever-changing economic environment.



Upstart's AI-powered lending platform allows credit unions like Holyoke to offer competitive rates and more personalized services to both their communities and individual members. By partnering with Upstart, Holyoke can access a broader range of borrowers, including those who may have been underserved by traditional lending institutions. This expansion is made possible by Upstart's AI-driven underwriting model, which considers thousands of variables to assess creditworthiness more accurately than traditional scoring models.

Upstart's AI-powered loans have demonstrated superior risk separation and pricing, with 11 - 27 percent higher net annualized returns compared to the unsecured consumer loans benchmark group from DV01. This performance advantage, coupled with Upstart's ability to customize loan pools to fit Holyoke's specific credit policy, loan seasoning range, and target loss rate, enables Holyoke to diversify its balance sheet and withstand economic cycles.

Moreover, Upstart's platform offers a seamless, embedded lending experience that can create stickier member relationships and attract new members who value the ease and speed of online transactions. This all-digital consumer lending experience can help Holyoke grow its membership and better serve its community, even in challenging economic times.

In conclusion, Holyoke Credit Union's partnership with Upstart is a strategic move that enables the credit union to diversify its loan portfolio, manage risk more effectively, and continue to serve its members and grow its business, even in the face of economic uncertainty. By leveraging Upstart's AI-powered underwriting model and lending platform, Holyoke can expand access to credit, improve the lending experience, enhance risk management, and fulfill its social responsibility to provide affordable credit and financial services to all members of its community.