Hollister Partners with Lollapalooza for Exclusive Aftershows

Hollister is partnering with Lollapalooza Aftershows in Chicago, starting July 30. The 88-show series features emerging talent at 30 venues, including House of Blues Chicago. Hollister will produce three Aftershows with Gigi Perez, Max McNown, and Wyatt Flores, each featuring Hollister-designed spaces and fan-focused experiences. This partnership builds on Hollister's longstanding relationship with music and commitment to youth culture.

Title: Hollister's Partnership with Lollapalooza Aftershows: A Boost for Emerging Artists

Hollister Co., a brand of Abercrombie & Fitch Co. (NYSE: ANF), has announced its official presenting partnership with the 2025 Lollapalooza Aftershows in Chicago. The partnership, which begins on July 30 and runs through August 3, will feature 88 shows across 30 venues, including the iconic House of Blues Chicago. This initiative marks a significant expansion of Hollister's ongoing commitment to music and youth culture.

As part of the partnership, Hollister will produce three Aftershows, featuring emerging artists Gigi Perez, Max McNown, and Wyatt Flores, all making their Lollapalooza debuts. Each performance will be held in Hollister-designed spaces that reflect the unique vision of each artist, accompanied by free food trucks and customized merchandise for fans. This effort builds upon Hollister's established music-focused marketing strategy, including its Hollister Feel Good Fest concert series, which has expanded in 2025 to include artists like Avery Anna, Adrien Nuñez, and The Castellows [1].

The partnership underscores Hollister's dedication to amplifying rising talent and creating culturally relevant moments. Live Nation, the leading producer of the festival, has continued to expand the Lollapalooza experience beyond Grant Park, offering fans rare, up-close access to the artists shaping the future of music. "Lollapalooza Aftershows have become a ritual for fans," said Maureen Ford, President of National and Festival Sales, Media & Sponsorship at Live Nation. "They offer rare, up-close access to the artists shaping what’s next" [2].

This collaboration not only aligns with Hollister's brand values but also reflects the company's longstanding relationship with music, from in-store concerts with artists like Fall Out Boy to campaigns with Khalid and Noah Cyrus. The partnership is expected to generate significant brand exposure and enhance Hollister's image as a youth-focused, culturally relevant brand.

References:
[1] https://www.stocktitan.net/news/ANF/hollister-puts-emerging-artists-center-stage-as-the-official-s9hh0d83i450.html
[2] https://www.globenewswire.com/news-release/2025/07/30/3124073/0/en/Hollister-Puts-Emerging-Artists-Center-Stage-as-The-Official-Presenting-Partner-of-Lollapalooza-Aftershows.html