Holley Renames Domestic Muscle to American Performance Amidst Growing Demand.
ByAinvest
Thursday, Jan 22, 2026 9:08 am ET1min read
HLLY--
• Holley Performance Brands renames "Domestic Muscle" to "American Performance" • Shift reflects generational change in enthusiast behavior • Demand for 1980s-2000s American vehicles grows • Trucks, SUVs, and muscle cars drive sustained growth • Younger enthusiasts fuel demand for American Performance segment.
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