Holley and Callaway Cars Partner to Develop Performance Packages for GM Vehicles

Holley Performance Brands and Callaway Cars have partnered to develop performance packages for GM trucks and SUVs. The partnership will offer scalable, high-performance vehicle solutions for popular GM models, expanding the companies' reach in the GM ecosystem. This collaboration aims to serve enthusiasts in the Domestic Muscle arena and the rapidly growing Modern Truck & Off-Road space.

Holley Performance Brands (NYSE: HLLY) and Callaway Cars have announced a strategic partnership aimed at developing performance packages for General Motors' (GM) trucks and SUVs. The collaboration, announced on August 12, 2025, is set to expand the reach of both companies within the GM ecosystem and cater to enthusiasts in the Domestic Muscle and Modern Truck & Off-Road segments.

The partnership combines Holley's robust operational capabilities and market expertise with Callaway's nearly five decades of renowned engineering and design. This synergy will enable the companies to deliver turnkey, dealer-approved performance solutions for popular GM models, including the Silverado, Sierra, Suburban, Tahoe, Yukon, and Escalade, as well as the iconic Corvette [1].

Holley Performance Brands will lead the digital and direct-to-consumer (DTC) sales channels, while Callaway will continue its GM dealership outreach. The performance packages will vary in price, with premium-level "Pinnacle" versions available [1].

To leverage the synergies of Callaway with the local Corvette production, Holley and Callaway will establish a new Callaway Performance Center in Bowling Green, Kentucky. This center will focus on the Corvette and GM truck and SUV offerings, increasing production capacity and enabling broader availability of dealer-backed solutions for customers [1].

The partnership also includes investments to fund vehicle development, marketing, and activation efforts. Project collaboration will include multi-channel outreach campaigns directly connecting with GM dealers and creating visibility of the partnership with auto enthusiasts through Holley's industry-leading social media and e-commerce platforms [1].

This collaboration is expected to deliver powerful and scalable performance upgrades for GM vehicles and aims to enhance dealer network access. The partnership marks a new era for two automotive aftermarket powerhouses, aiming to serve more enthusiasts with complete, high-performance vehicle solutions [2].

For more information about Holley Performance Brands, visit [Holley Performance Brands](https://www.holley.com). For more details about Callaway Cars, visit [Callaway Cars](https://callawaycars.com).

References:
[1] https://www.globenewswire.com/news-release/2025/08/12/3131696/0/en/Holley-Performance-Brands-and-Callaway-Cars-Partner-on-New-Line-of-Performance-Packages-for-Trucks-SUVs.html
[2] https://newsable.asianetnews.com/markets/holley-performance-brands-partners-with-callaway-cars-to-develop-performance-packages-for-gm-trucks-suvs-articleshow-d5eon66