Hims & Hers Defies Novo Nordisk, Continues Wegovy Supply Despite Termination

Generated by AI AgentMarket Intel
Thursday, Jun 26, 2025 4:08 am ET1min read

Hims & Hers Health, a telehealth company, has announced its continued provision of a compounded version of Wegovy, a weight-loss medication manufactured by

. This decision comes despite Novo Nordisk's recent termination of their collaboration with Hims & Hers, citing legal violations related to the distribution of the compounded drug.

Novo Nordisk, a Danish pharmaceutical company, accused Hims & Hers of violating laws by mass-producing the compounded version of Wegovy under the guise of personalized medicine. This led to the termination of their partnership, which was announced on June 23. The conflict arose from Novo Nordisk's insistence that Hims & Hers direct its customers to use the branded Wegovy product instead of the compounded version.

Andrew Dudum, the CEO of Hims & Hers, expressed his company's commitment to providing affordable healthcare options to its customers. In a post on June 23, Dudum stated that Novo Nordisk's commercial team had been pressuring Hims & Hers to control the distribution of the compounded drug and steer patients towards the branded product, regardless of clinical suitability. Hims & Hers refused to comply, asserting its independence and the right of patients to choose their treatment options.

Ludovic Helfgott, the executive vice president of product and portfolio strategy at Novo Nordisk, acknowledged the disagreement, stating that despite reaching an agreement to halt large-scale compounding, Hims & Hers continued to produce the compounded drug. This ongoing conflict highlights the tension between pharmaceutical companies and telehealth providers over the distribution and use of compounded medications.

Under U.S. regulations, pharmaceutical companies are allowed to produce compounded drugs in cases of drug shortages. Wegovy had been in short supply, but it was removed from the shortage list by the U.S. Food and Drug Administration in April. This regulatory context adds complexity to the dispute, as it allows for the legal production of compounded drugs under certain conditions.

Hims & Hers' decision to continue offering the compounded version of Wegovy has significant implications for the weight-loss medication market. The move challenges Novo Nordisk's market dominance and could potentially disrupt the competitive landscape. It also raises broader questions about the role of compounded medications in providing affordable healthcare options and the balance between pharmaceutical companies' profits and patients' needs.

The ongoing conflict between Hims & Hers and Novo Nordisk underscores the complexities within the pharmaceutical industry. It highlights the tensions between telehealth providers and pharmaceutical companies over the distribution and use of compounded drugs, as well as the broader issues of affordability and patient choice in healthcare. The outcome of this dispute could have far-reaching effects on the weight-loss medication market and the pharmaceutical industry as a whole.

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