Hilton Maintains Rank as the World's Most Valuable Hotel Chain for the Ninth Year

Hilton has been recognized as the world's most valuable hotel brand for the ninth consecutive year by Brand Finance, with a brand value of $11.6 billion. Nine of Hilton's brands, including Hilton Hotels & Resorts, Hampton Inn, DoubleTree, Embassy Suites, and others, feature prominently on the annual Hotels 50 ranking. Despite stiff competition, Hilton remains one of only two hotel brands among the top 500 global brands in the Brand Finance Global 500 2024 ranking.

Hilton has once again cemented its position as the world's most valuable hotel brand, according to the latest report by Brand Finance [1]. With a brand value of $11.6 billion, Hilton has dominated the Hotels 50 ranking for the ninth consecutive year.

Nine of Hilton's brands, including Hilton Hotels & Resorts, Hampton Inn, DoubleTree, Embassy Suites, Home2 Suites, Homewood Suites, Conrad Hotels & Resorts, Curio Collection, and Waldorf Astoria Hotels & Resorts, have made it to the annual list [1]. The brands' consistent performance and Hilton's ongoing expansion efforts have earned them a place among the top 500 global brands in the Brand Finance Global 500 2024 ranking [1].

Hilton's success in the highly competitive hospitality industry is a testament to its commitment to delivering value for guests and owners. The company has grown its portfolio to 24 world-class brands, including Spark by Hilton and LivSmart Studios by Hilton, as well as the acquisitions of Graduate Hotels and NoMad brands [1].

Despite the global economic uncertainty and the challenges posed by the ongoing pandemic, Hilton has continued to grow its presence in 126 countries and territories, with nearly 190 million Hilton Honors members and over 7,600 properties in 2024 [1]. The company welcomed over 213 million guests in 2023, highlighting its resilience and adaptability.

Sustainability is becoming an increasingly important factor for travelers when considering a hotel brand, and Hilton has taken notice [1]. The company has made significant strides in reducing its carbon footprint and implementing sustainable practices across its properties. For example, Hilton has committed to reducing its energy consumption by 25% across its entire portfolio by 2030 [1].

Brand Finance's research shows that Hilton's focus on sustainability is paying off, with the company's brand value growing by 12% year over year [1]. As travelers become more conscious of their environmental impact, Hilton is well-positioned to continue its dominance in the hotel industry.

In conclusion, Hilton's unwavering commitment to delivering value for guests and owners, its ongoing expansion efforts, and its focus on sustainability have earned it the title of the world's most valuable hotel brand for the ninth consecutive year.

References:
[1] Hilton. (2024, February 15). Hilton Reigns as Most Valuable Hotel Brand for the Ninth Consecutive Year According to Brand Finance. Retrieved from https://stories.hilton.com/releases/hilton-reigns-as-most-valuable-hotel-brand-for-the-ninth-consecutive-year-according-to-brand-finance