Hilton Grand Vacations Partners with Operation Homefront to Support Military Families

Hilton Grand Vacations (HGV), a leading global timeshare company, has announced a new partnership with Operation Homefront, a national nonprofit dedicated to supporting military families. This collaboration aligns with HGV's corporate social responsibility (CSR) initiatives, focusing on giving back to local communities and honoring those who have protected and defended the nation. The partnership aims to support Operation Homefront's critical programs, including the Back-to-School Brigade® and Holiday Meals for Military®, which provide essential support to military families.



As part of its CSR program, HGV Serves, the company will donate $100,000 to Operation Homefront to support its vital mission. This donation will directly contribute to the nonprofit's programs, helping military families thrive in the communities they have worked so hard to protect. In addition to the financial contribution, HGV team members in select markets will have the opportunity to volunteer for various Operation Homefront initiatives, further supporting military families in their communities.

Operation Homefront's 83% expenditure-to-program ratio is significantly higher than the average for nonprofits, indicating the organization's efficiency and commitment to directing funds towards its mission. This high ratio demonstrates that Operation Homefront is more focused on delivering services and less on overhead costs, allowing the organization to have a greater impact on the lives of military families.

The Back-to-School Brigade® program provides school supplies to military children, helping to alleviate the financial burden on military families. In 2024 alone, Operation Homefront delivered over 42,000 backpacks filled with school supplies, saving families over $63 million. By supporting this program, HGV is helping military children start the school year with the necessary tools for success, which can positively impact their education and overall well-being.

The Holiday Meals for Military® program helps military families celebrate the holiday season by providing meals and groceries. Since 2010, Operation Homefront has fed over 190,000 military families through this program, helping them to enjoy the holidays without the added financial strain. By supporting this program, HGV is enabling military families to create lasting memories and maintain a sense of normalcy during the holiday season.

In conclusion, Hilton Grand Vacations' partnership with Operation Homefront is a strategic alignment of their respective missions and values, with expected benefits for both parties, including enhanced reputations, increased engagement, and strengthened community impact. By supporting these critical programs, HGV is demonstrating its commitment to giving back to the community and honoring the sacrifices made by military families.