Hightouch Receives Strategic Investment from Snowflake and Capital One for AI-Powered Marketing Solutions

Hightouch, a data and AI agent platform for marketers, has secured strategic investments from Snowflake and Capital One Ventures to enhance marketing through AI agents. This funding supports Hightouch's mission to empower marketers to work more efficiently alongside AI agents and eliminate manual bottlenecks. The investment reflects a broader industry trend towards data-driven, AI-powered marketing solutions.

Hightouch, a data and AI agent platform for marketers, has announced significant strategic investments from Snowflake and Capital One Ventures, extending its Series C funding round. This investment will support Hightouch's development of AI agents for marketing, including its AI Decisioning product, which allows for automated experimentation with messaging, timing, and channel decisions for individual customer marketing [1].

The investment reflects a broader industry trend towards data-driven, AI-powered marketing solutions. Snowflake, currently valued at over $73 billion and trading near its 52-week high, has seen its stock surge nearly 69% over the past year [1]. The company's strong revenue growth of 27.5% over the last twelve months aligns with its strategic move to support Hightouch's growth [1].

Hightouch's AI Decisioning technology has already been adopted by enterprises such as PetSmart and WHOOP, demonstrating its potential to improve marketing efficiency and customer insights [1]. The platform integrates with data warehouses to enable real-time adaptation of marketing strategies, a key benefit highlighted by Denise Persson, CMO of Snowflake [1].

Tejas Manohar, Co-CEO and Co-Founder of Hightouch, stated, "This investment is a major vote of confidence in our vision for AI-powered marketing." Jon Barad, Partner at Capital One Ventures, noted that Hightouch has built a powerful platform that unlocks the full value of enterprise data through AI [1].

The investment from Snowflake and Capital One Ventures comes as Hightouch experiences growth in the adoption of warehouse-native architectures and composable marketing technology. The company plans to expand its suite of AI agents for additional marketing use cases [1].

Snowflake's next earnings report is scheduled for August 20, and investors can access comprehensive analysis and additional insights through InvestingPro’s detailed research reports [1]. Additionally, Snowflake has announced a partnership with Bloomreach to enhance marketing data activation, further reflecting its commitment to strategic partnerships and investments [1].

In another development, Snowflake has appointed Chris Niederman as Senior Vice President of Alliances & Channels, while AI startup Reka AI, which counts Snowflake among its investors, raised $110 million in a new funding round, tripling its valuation to over $1 billion [1]. These developments indicate Snowflake’s active involvement in strategic partnerships and investments, potentially supporting its growth trajectory.

References:
[1] https://au.investing.com/news/company-news/snowflake-and-capital-one-ventures-invest-in-hightouchs-ai-platform-93CH-3947905