High-Potential Stocks Under $100 to Buy in 2026: Fintech, Advertising, and Streaming Innovators

The search for undervalued growth stocks in 2026 has led to a compelling mix of fintech, advertising, and streaming companies poised to capitalize on technological innovation and market shifts. These stocks, priced under $100, offer a unique blend of disruptive potential and financial discipline, making them attractive for investors seeking long-term value. Below, we analyze key opportunities across three sectors, supported by data from industry reports and financial analyses.

Fintech: The Backbone of Digital Finance

Fintech remains a cornerstone of innovation, driven by AI, blockchain, and expanding digital ecosystems. Marvell Technology (MRVL), trading near $100, is a standout. As a leader in custom AI accelerators and networking solutions, Marvell is supplying critical infrastructure to tech giants like Microsoft and Amazon. With a forward P/E ratio of 29 and projected mid-20% earnings growth, its valuation aligns with its role in the AI revolution.

DraftKings (DKNG), at $34, is another fintech disruptor. Beyond online sports betting, the company is leveraging partnerships and AI-driven personalization to expand into fantasy sports and daily fantasy leagues. Despite regulatory challenges, its resilience in maintaining betting volumes and profitability positions it as a value play, trading at 35 times adjusted EBITDA.

In Latin America, MercadoLibre (MELI) is building a digital ecosystem that combines e-commerce with fintech services like Mercado Pago. Its expansion into financial inclusion-offering credit and payment solutions to underserved markets-has driven robust revenue growth, making it a regional fintech powerhouse according to market analysis.

For deeper diversification, Sea Limited (SE) and Endava (DAVA) are worth considering. Sea's PEG ratio of 0.7 suggests undervaluation, given its dominance in e-commerce (Shopee) and gaming (Garena). Endava trades at a 49% discount to its fair value estimate, driven by its focus on financial services and cloud transformation.

Advertising: AI-Powered Monetization

The advertising sector is undergoing a transformation with AI-driven targeting and cross-platform integration. Taboola (TBLA), a global leader in performance advertising, is a prime example. Its new platform, Realize, extends beyond native ads into display and social media, leveraging generative AI to optimize ad outcomes. With $41.5 million in net cash and a 14% share repurchase rate, Taboola's financial discipline and innovation make it a compelling buy.

While traditional advertising stocks are scarce in the under-$100 category, Taboola's focus on measurable ROI and its aggressive cost-cutting strategy position it to outperform peers. Its ability to adapt to evolving advertiser needs-such as dynamic content generation-aligns with 2026's demand for precision marketing.

Streaming: Beyond Entertainment

Streaming is no longer confined to video content; it now includes ride-sharing, food delivery, and even precious metals. Uber Technologies (UBER), priced at $90, is a case in point. Its dominance in ride-aggregation is being augmented by partnerships in autonomous vehicles, which could redefine urban mobility. With a forward P/E of 25 and accelerating top-line growth, Uber's expansion into logistics and self-driving tech makes it a multi-sector play.

Wheaton Precious Metals (WPM), though unconventional, offers a unique streaming model in the precious metals space. By generating revenue from gold and silver production without owning mines, Wheaton has achieved 100% share price growth in 2025. Its low debt and dividend growth further enhance its appeal as a high-conviction pick according to financial analysts.

Conclusion: A Portfolio for the Future

The 2026 market favors companies that combine innovation with financial prudence. Marvell and DraftKings lead the fintech charge, while Taboola redefines advertising through AI. Uber and Wheaton, meanwhile, exemplify the blurring lines between streaming and other industries. These stocks, priced under $100, offer a balanced approach to growth and value, making them ideal for investors seeking to ride the next wave of disruption.

As always, due diligence is critical. Market conditions and regulatory shifts can impact these sectors, but the underlying trends-AI, digital finance, and platform diversification-remain robust.