High Noon Vodka Seltzer Faces Celsius Recall Due to Labeling Error in Multiple States

High Noon, a producer of vodka seltzers, has announced a voluntary recall involving two production lots of its Beach Variety packs. This recall is due to a labeling mishap where cases meant to contain High Noon's vodka seltzer were erroneously labeled as Celsius Astro Vibe Energy Drinks, specifically the Sparkling Blue Razz Edition. The Food and Drug Administration (FDA) issued a notice warning that cans distributed between July 21 and July 23 could result in unintended alcohol consumption if not correctly identified and disposed of by consumers.

The issue arose when a packaging supplier mistakenly provided empty Celsius cans to High Noon. The oversight has affected retailers across several states, including Florida, New York, Ohio, South Carolina, Virginia, and Wisconsin. High Noon, owned by E. & J. Gallo Winery, is working closely with the FDA, its distributors, and retailers to mitigate the issue and ensure consumer safety.

To help consumers identify the mislabeled products, specific lot codes have been published by the FDA. The impacted High Noon Beach Variety Packs bear the UPC 085000040065 with lot codes ranging from L CCC 17JL25 14:00 to L CCC 17JL25 23:59 and L CCC 18JL25 00:00 to L CCC 18JL25 03:00. Meanwhile, the Celsius cans have a UPC of 8 89392 00134 1 and lot codes L CCB 02JL25 2:55 to L CCB 02JL25 3:11, which are lasered on the bottom of the cans.

Consumers are strongly advised to check for these specific lot codes to avoid any alcohol ingestion and to dispose of any affected cans. Those who have purchased the impacted products can seek further instructions or refunds by contacting High Noon Customer Relations at consumerrelations@highnoonvodka.com.

While no illnesses or adverse incidents have been reported, High Noon reiterates the importance of consumer safety and is dedicated to resolving the recall effectively. As part of their proactive management, the company continues to collaborate with relevant authorities and stakeholders in the distribution network.

The recall only affects the specified production lots and does not impact any other High Noon or Celsius products. This mishap underscores the critical need for vigilance across the supply chain to prevent similar occurrences and safeguard consumer trust.