High Noon Recalls Vodka Seltzer Mislabeled as Celsius Energy Drink

High Noon, a vodka seltzer brand under E. & J. Gallo Winery, has issued a voluntary recall of specific 12-packs of its High Noon Beach Variety product after they were found to be mislabeled as Celsius energy drinks. The FDA confirmed that these mislabeled cans could lead to “unintentional alcohol ingestion” by consumers expecting a non-alcoholic beverage [1]. The error, traced to a shared packaging supplier for both brands, resulted in empty Celsius cans being used to package High Noon vodka seltzer [4].

The recall affects two production lots of the High Noon Beach Variety 12-packs, distributed in eight U.S. states—Florida, Michigan, New York, Ohio, Oklahoma, South Carolina, Virginia, and Wisconsin—between July 21 and July 23, 2025. The affected products are marked with lot codes L CCC 17JL25 and L CCC 18JL25. Additionally, Celsius-labeled cans with the lot code L CCB 02JL25 are also included in the recall [3]. The FDA emphasized that no illnesses or adverse events have been reported related to the mislabeled products [4].

E. & J. Gallo Winery stated that the affected batch is a “small” portion of its overall production and that it is collaborating with the FDA, retailers, and distributors to remove the mislabeled cans from shelves as quickly as possible [4]. A company representative attributed the issue to the packaging supplier but declined to name it. High Noon has provided a customer contact email for inquiries and potential refunds, urging consumers to dispose of the mislabeled products safely [6].

The recall underscores the critical role of supply chain accuracy in food and beverage manufacturing. While product recalls are common, the mislabeling of alcoholic products as non-alcoholic is rare and raises significant safety concerns. Both High Noon and Celsius, as prominent players in the adult beverage market, are working to ensure the issue does not impact broader product lines [9].

Sources:

[1] https://www.cnn.com/2025/07/30/food/high-noon-celsius-vodka-recall

[2] https://nypost.com/2025/07/30/us-news/celsius-energy-drink-cans-recalled-because-they-accidentally-contain-a-boozy-surprise/

[3] https://www.foxbusiness.com/lifestyle/labeling-error-vodka-seltzer-energy-drink-cans-prompting-recall

[4] https://fortune.com/2025/07/30/high-noon-recalls-vodka-seltzer-mislabeled-celsius-energy-drink-alcohol/

[5] https://www.businessinsider.com/high-noon-recalls-vodka-seltzers-labeled-as-celsius-energy-drinks-2025-7

[6] https://www.clickondetroit.com/news/local/2025/07/30/recall-issued-after-popular-drink-mistakenly-spiked-with-alcohol/

[7] https://www.wsoctv.com/news/trending/recall-alert-high-noon-recalls-vodka-seltzer-cans-mislabeled-energy-drink/76XGCKPQ6BC7NOW3XZ56MIXTKI/