High Noon Recall: Labeling Error Sparks Vodka Seltzer Recall Across Eight States

High Noon, a prominent beverage brand, has announced a recall affecting certain Beach Variety packs of its vodka seltzer due to an unforeseen labeling error. The recall was spurred by the discovery that some cans within these packs were mislabeled as Celsius energy drinks, specifically the Astro Vibe Sparkling Blue Razz Edition. Despite carrying the Celsius label, these cans were filled with High Noon vodka seltzer alcohol, posing a risk of unintended alcohol consumption.

According to the recall notice submitted to the U.S. Food and Drug Administration, the error was traced to a common packaging supplier who inadvertently dispatched empty Celsius cans to High Noon. The identified cans bore a distinguishing silver lid, contrasting the typical black lid of Celsius energy drinks. The recall includes packs shipped between July 21 and July 23 to distributors and retailers across several states: Florida, Michigan, New York, Ohio, Oklahoma, South Carolina, Virginia, and Wisconsin. The company highlighted that no illnesses or adverse effects have been reported to date from the mislabeled products.

Affected products can be identified through specific lot codes. The High Noon Beach Variety packs carry the retail UPC 085000040065 along with lot codes L CCC 17JL25 14:00 to L CCC 17JL25 23:59 and L CCC 18JL25 00:00 to L CCC 18JL25 03:00. As for the mislabeled Celsius cans within these packs, they feature the retail UPC 8 89392 00134 1, with lot codes L CCB 02JL25 2:55 to L CCB 02JL25 3:11 printed on the bottom. Consumers who have purchased these products are advised to dispose of the cans and to refrain from consuming their contents. High Noon provides refund information and further assistance through their consumer relations channel.

High Noon Vodka Seltzer, produced by E.& J. Gallo Winery, took responsibility for the mishap as a voluntary recall to uphold consumer safety and trust. By collaborating with the FDA, distributors, and retailers, High Noon seeks to ensure all impacted products are efficiently removed from circulation. The recall, which involves two production lots, is described as a small batch recall, though the exact number of cases involved remains undisclosed.

This incident marks a significant step for High Noon, which has rapidly ascended to become one of the top-selling spirit brands in the United States since its introduction in 2019. The vodka seltzer brand has gained substantial popularity, and such a recall underscores the brand's commitment to consumer safety and quality assurance. Consumers impacted by this recall can reach out to High Noon through consumerrelations@highnoonvodka.com for detailed refund procedures.

In summary, High Noon is actively addressing the labeling error that led to the inclusion of its vodka seltzer in cans marked as Celsius energy drinks. With swift measures in place, the company aims to rectify the situation while maintaining customer trust and safety. As the situation develops, keeping communication lines open for affected consumers remains a priority for High Noon.