Hertz Stock Surges 5.96% on Amazon Autos Partnership as Trading Volume Jumps 328 to Rank 434th in U.S. Activity

On August 20, 2025, Hertz (HTZ) closed with a 5.96% gain as trading volume surged to $230 million, a 328.92% increase from the prior day. The stock ranked 434th in trading activity among U.S. equities. The rally coincided with a major strategic partnership announcement. Hertz has launched its used vehicle sales on Amazon Autos, allowing customers to browse, finance, and purchase pre-owned cars online. This collaboration marks Amazon’s first fleet dealer partnership and expands its used vehicle inventory to include brands like Ford, Toyota, and Chevrolet.

The initiative targets customers within 75 miles of Dallas, Houston, Los Angeles, and Seattle, with plans to expand to 45 Hertz locations nationwide. By leveraging Amazon’s digital platform, Hertz aims to enhance its retail visibility and streamline the car-buying process. The move aligns with CEO Gil West’s broader strategy to strengthen Hertz’s retail operations following its 2020 bankruptcy and subsequent restructuring efforts. Hertz reported its strongest quarterly retail sales in Q1 2025, highlighting growing momentum in initiatives like the Rent2Buy program, which now spans over 100 cities.

Analysts noted the partnership could boost Hertz’s profit margins by accelerating the disposal of its large used vehicle inventory. The company sells hundreds of thousands of vehicles annually, and the Amazon collaboration offers a scalable digital solution to reach a broader audience. Customers benefit from Hertz’s 115-point vehicle inspection process, limited warranties, and flexible financing options, all integrated into Amazon’s streamlined checkout experience. This strategic shift reflects Hertz’s focus on digital transformation and operational efficiency under its “Back-to-Basics Roadmap” turnaround plan.

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