Hertz Partners with Amazon to Sell Used Cars Online, Expanding Retail Reach

Hertz, a well-known car rental company, has announced that it will begin selling used cars through the Amazon Cars platform. This initiative is aimed at strengthening Hertz's retail business and generating additional profits. The partnership allows consumers to browse thousands of used cars from Hertz on the Amazon Cars platform, complete the purchase process online by signing electronic documents, and pick up their vehicles from a nearby Hertz physical store.

Residents within a 75-mile radius of the initial launch cities of Dallas, Houston, Los Angeles, and Seattle will be able to browse vehicles on the Amazon platform starting Wednesday. Hertz plans to expand this service to 45 locations across the United States. This collaboration not only increases Hertz's brand exposure but also brings potential profit growth to its car sales business. It also marks the expansion of Amazon's emerging automotive business, which was launched in December last year in collaboration with Hyundai. Previously, consumers could only browse digital showrooms and compare prices on the platform but could not purchase cars directly from the e-commerce giant.

Earlier this month, Amazon Cars began selling certified used cars in Los Angeles, previously only selling new cars. Hertz Car Sales becomes the first fleet dealer on the Amazon Cars platform, offering used cars from brands such as Ford, Toyota, Chevrolet, and Nissan. Hertz stated that in addition to its iconic car rental business, it sells hundreds of thousands of cars each year. This move is expected to enhance customer satisfaction by providing a seamless purchasing process, from selection to delivery. By integrating with Amazon's platform, Hertz aims to streamline the car-buying experience, making it more accessible and efficient for a broader audience. This strategic move is likely to drive significant growth for Hertz, as it taps into the vast market of online shoppers who prefer the convenience of digital transactions. The collaboration also highlights the growing trend of e-commerce giants expanding into new sectors, further solidifying their dominance in the retail landscape.