Hertz Global Executive Sells $121,666 Worth of Shares Amid Recent Resignation and Mixed Analyst Sentiment.

Hertz Global Executive Vice President Eric Leef sold 21,458 shares for $121,666 on August 29, 2025. Analysts maintain a Hold rating with a $5.50 price target due to poor financial performance and high leverage, but some operational improvements and strategic maneuvers provide optimism for future performance. The company recently expanded its Rent2Buy program and saw bullish option activity.

Hertz Global Holdings' Executive Vice President (EVP) and Chief HR Officer, Eric Leef, sold 21,458 shares of the company's common stock on August 27, 2025, at a weighted average price of $5.6727 per share, totaling $121,724 [1]. Following the transaction, Leef directly owns 398,518 shares of the company. This sale comes amidst a period of strategic maneuvering for Hertz, which has seen recent improvements in its financial health and operational efficiency.

Hertz's financial performance has been a subject of concern for analysts, with the company reporting a market capitalization of roughly $1.7 billion, earnings per share at negative $3.32, and a recent quarterly loss of $0.34 per share [3]. Despite these challenges, the company has shown signs of improvement. Net income and adjusted corporate EBITDA improved by about $500 million compared to the same period last year, marking the first quarter of positive adjusted EBITDA in nearly two years [3]. Vehicle utilization increased to 83%, up 300 basis points from the previous year, and the company posted its highest second-quarter retail vehicle sales volume in five years, helped by strong demand for used cars and direct sales to consumers [3].

Analysts maintain a Hold rating with a $5.50 price target due to Hertz's poor financial performance and high leverage. However, some operational improvements and strategic maneuvers provide optimism for future performance. Hertz recently expanded its Rent2Buy program to over 100 cities across the country, which allows customers to take a used car for an extended test drive by renting it for up to three days with a small daily fee. If they decide to buy, the rental fee is waived. This program has been successful, with about 80 percent of renters ending up purchasing the vehicle, directly supporting Hertz’s growing retail business [3].

Additionally, Hertz's move to sell its used vehicles directly on Amazon.com has garnered attention in the mobility sector. The company's partnership with Amazon opens up new sales opportunities and fits into its broader plan to work with technology partners to make buying a car easier and more convenient [3]. This partnership has the potential to disrupt both traditional car dealerships and online-only sellers like Carvana.

Despite the optimism, analysts remain cautious. All 11 surveyed give the stock a consensus rating of "moderate sell," indicating skepticism about the company's ability to sustain higher growth rates [3]. However, activist investor Bill Ackman, through his firm Pershing Square Holdings, has bought almost 20 percent of Hertz, signaling his belief in the company's turnaround and new strategy. Ackman has openly said he believes HTZ stock could reach $30 by the end of the decade, which would be over a 400 percent increase from current prices around $5.90 [3].

References:
[1] https://www.tradingview.com/news/tradingview:3157c39a62a6c:0-hertz-global-holdings-evp-sells-shares/
[2] https://finance.yahoo.com/news/ooma-inc-ooma-q2-2026-070505063.html
[3] https://grainlandcooperative.com/news/story/34400119/as-hertz-moves-to-sell-cars-on-amazon-is-htz-stock-a-buy-sell-or-hold