Hertz and Amazon Partnership Sends Auto Retail Stocks into Focus

Hertz Global and Amazon have formed a strategic partnership, with Hertz Car Sales listing thousands of used cars on Amazon's platform. The partnership highlights the growing trend of online used-car sales and could impact auto retail stocks. The collaboration aims to make buying and selling used cars easier and more efficient for consumers, potentially disrupting the traditional auto retail model.

Hertz Global and Amazon have formed a strategic partnership that aims to transform the used-car market by leveraging the convenience and reach of Amazon's e-commerce platform. Hertz Car Sales will list thousands of pre-owned vehicles on Amazon Autos, providing customers with a seamless online shopping experience [1].

The collaboration marks a significant step in Hertz’s broader transformation strategy, which focuses on forging innovative technology partnerships to enhance customer experience [1]. Amazon Autos, which recently expanded into used vehicle sales, will now offer a wider selection of well-maintained vehicles from more dealerships across the country [1].

Jeff Adams, Executive Vice President of Hertz Car Sales, stated, "Our goal is to reimagine the car-buying experience and meet customers where they are – whether online or in person – with convenience, confidence, and scale. Amazon Autos is the ideal partner to help us deliver on this" [1].

This partnership could have a profound impact on the auto retail sector. The ease and convenience of online car buying could attract more customers and potentially disrupt the traditional retail model. Additionally, the increased inventory and competition on Amazon Autos could influence auto retail stocks, as investors evaluate the potential market share and revenue growth of online platforms [1].

The benefits of purchasing a vehicle from Hertz Car Sales on Amazon Autos include competitive pricing, detailed vehicle history reports, comprehensive inspections, and flexible financing options. Customers can browse Hertz's available inventory on Amazon Autos, complete their purchase online, and pick up their vehicle at Hertz Car Sales locations [1].

The collaboration is set to initially begin in Dallas, Houston, Los Angeles, and Seattle, with plans to expand to Hertz Car Sales’ 45 locations nationwide. This strategic move aligns with Hertz’s strategy to expand its digital retail presence and make its extensive inventory of well-maintained used vehicles more accessible to customers [1].

The partnership between Hertz Global and Amazon underscores the growing trend of online used-car sales and the increasing importance of digital retail platforms in the automotive industry. As consumers become more comfortable with online shopping, partnerships like this one could shape the future of the used-car market.

References:
[1] https://www.nasdaq.com/press-release/hertz-car-sales-launches-amazon-autos-2025-08-20