Hersheys Trading Volume Jumps 40.56% to Rank 201 on Strategic Product Innovation and OREO Collaboration

On July 30, 2025, The Hershey Company (HSY) recorded a trading volume of $0.58 billion, marking a 40.56% increase from the previous day and ranking 201st in market activity. The stock closed higher amid strategic moves that could influence its medium-term trajectory.

The company announced a major product innovation through a collaboration with Mondelēz International’s OREO brand, introducing the REESE’S OREO® Cup and OREO® REESE’S Cookie. The REESE’S OREO® Cup, a permanent addition to the REESE’S portfolio, combines peanut butter cups with OREO cookie crumbs, while the OREO® REESE’S Cookie features peanut butter creme infused with OREO crumbs. The phased rollout—starting with presales on August 18 and full retail availability in September 2025—reflects a calculated approach to market demand validation and controlled distribution. This partnership leverages the #1 candy and #1 cookie brands in the U.S., aiming to drive cross-category growth and expand consumer reach.

Leadership transition further underscores strategic momentum, with Kirk Tanner assuming the CEO role. The Q2 2025 earnings report highlighted robust sales growth despite net income and earnings per share declines, aligning with a broader market upturn. Analysts project 3.7% annual revenue growth and 6.47% earnings growth, though the stock currently trades above the $166.43 consensus price target, suggesting potential overvaluation. The company’s commitment to dividend payouts and product innovation, including social media-driven consumer insights, positions it to capture market share in the premium snack sector.

A backtest of a strategy buying the top 500 stocks by daily trading volume and holding for one day generated a 166.71% return from 2022 to present, outperforming the benchmark by 137.53% with a compound annual growth rate of 31.89%. This highlights the role of liquidity and market sentiment in short-term performance for high-volume stocks like HSY.