Hershey's Pokémon Collaboration Drives 121% Trading Volume Surge to 225th Rank

The Hershey Co (HSY) saw a significant increase in trading volume on June 12, 2025, with a turnover of 3.80 billion, marking a 121.02% rise from the previous day. This surge placed HSY at the 225th position in the daily stock market rankings.

The company has recently announced a strategic collaboration with The Pokémon Company International, launching special-edition Hershey's Kisses wrapped in collectible Pokémon foils. This initiative, featuring 151 unique foil designs inspired by the original Kanto region Pokémon, aims to blend the timeless appeal of Hershey's Kisses with the joy of Pokémon collecting. The collaboration includes a limited-edition Collector's Case for display and a digital platform for fans to track and share their collections online.

From a financial perspective, this collaboration is expected to boost sales by tapping into the vast and dedicated Pokémon fanbase. The novelty of collectible foils and digital tracking could drive repeat purchases, enhancing revenue streams. However, the limited availability of the special-edition chocolates and Collector's Case may restrict long-term sales growth unless further similar collaborations or extensions are planned.

This strategic move is designed to capture the interest of both nostalgic adults and younger generations who are fans of Pokémon. By merging a beloved chocolate brand with a globally recognized franchise, Hershey's is likely to increase brand engagement and customer loyalty. The digital component aligns with current consumer trends towards interactive and shareable experiences, potentially expanding Hershey's market reach.