Hershey and OREO Partner for Unique Snacking Experience with REESE'S OREO Cup and OREO REESE'S Cookie

The Hershey Co and OREO have announced a new collaboration, introducing two new products: the REESE'S OREO Cup and the OREO REESE'S Cookie. The products combine the iconic flavors of REESE'S and OREO, offering a unique snacking experience. The announcement was made on July 30, 2025, and the products will be available for presale starting August 18, with a nationwide rollout in September 2025. This collaboration taps into consumer demand for innovative flavor combinations and strengthens brand engagement and cultural relevance. From a financial standpoint, this collaboration represents a strategic move to capture a larger share of the snacking market, potentially increasing revenue streams and market presence.

The Hershey Company and OREO have announced a groundbreaking collaboration, introducing two new products: the REESE'S OREO Cup and the OREO REESE'S Cookie. These products combine the iconic flavors of REESE'S and OREO, offering consumers a unique snacking experience [2].

The announcement was made on July 30, 2025, and the products will be available for presale starting August 18, with a nationwide rollout in September 2025 [2]. This collaboration taps into consumer demand for innovative flavor combinations and strengthens brand engagement and cultural relevance.

From a financial standpoint, this collaboration represents a strategic move to capture a larger share of the snacking market, potentially increasing revenue streams and market presence. The Hershey Company, which has been feeling the pressure from rising cocoa costs and global shortages, is adapting by introducing other ingredients into its products to meet consumer demands and reduce its reliance on cocoa [3].

The new REESE'S OREO Cup consists of milk chocolate and white creme peanut butter cups mixed with OREO cookie crumbs, while the OREO REESE'S Cookie features signature OREO chocolate sandwich cookies filled with REESE'S peanut buttery creme and OREO cookie crumbs [2]. Both products are expected to be highly anticipated among consumers, given the popularity of both brands and the demand for innovative snacking experiences.

The pre-sale for both products will be available starting August 18, with early access through the official Hershey and OREO websites on July 30 [2]. The nationwide rollout will follow in September 2025, with the OREO REESE'S Cookie set to return permanently in January 2026.

This collaboration not only demonstrates the companies' commitment to innovation but also highlights their ability to adapt to changing consumer preferences and market conditions. By combining the beloved flavors of REESE'S and OREO, the companies are likely to capture a larger share of the snacking market and drive revenue growth.

References:
[1] https://www.facebook.com/SnackBetch/posts/new-oreo-x-reeses-collab-here-are-the-two-new-products-oreo-reeses-cookie-classi/1358290079637676/
[2] https://finance.yahoo.com/news/reeses-oreo-brands-announce-iconic-131500483.html
[3] https://www.thestreet.com/retail/hershey-merges-two-fan-favorite-brands-in-sweet-new-candy-mashup