Hershey Boosts Advertising Budget for Iconic Chocolate Brand
ByAinvest
Friday, Jan 16, 2026 7:14 am ET1min read
HSY--
Hershey has increased its marketing budget by 20% to fund its first new advertising campaign for its iconic chocolate brand in eight years. The campaign will begin next week and will feature traditional and digital advertising. The move aims to boost sales and increase brand awareness.
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