Herc Holdings Experiences Golden Cross, Bullish Trend on 15-Minute Chart

Herc Holdings's 15-minute chart has recently exhibited a significant technical indicator, namely the KDJ Golden Cross, which occurred on October 6th, 2025 at 10:45. This development suggests that the momentum of the stock price is shifting towards the upside and has the potential to continue increasing. Furthermore, the presence of a Bullish Marubozu indicates that buyers have taken control of the market, and the bullish momentum is likely to persist.

Herc Holdings (HRI), an equipment rental company, has seen a significant upgrade by Baird, which has raised its price target and changed its rating from Neutral to Outperform. The upgrade comes on the heels of positive technical indicators, including a KDJ Golden Cross and a Bullish Marubozu, suggesting potential upside momentum in the stock.

Baird analyst Mircea Dobre upgraded Herc Holdings from Neutral to Outperform on October 6, 2025, raising the price target from $137.00 to $160.00, indicating a 16.79% increase Baird Upgrades Herc Holdings (HRI) with Raised Price Target | HRI Stock News^[1]. This upgrade reflects Baird's increased confidence in the company's future performance potential.

Herc Holdings operates in the equipment rental industry, serving a mix of industrial, commercial, and residential construction clients from its 450 locations across the top 100 metropolitan markets in the US. The company's rental fleet is valued at approximately $7 billion, with a focus on local customers (60%) versus national accounts (40%).

The company's recent technical indicators have been favorable. On October 6, 2025, at 10:45, a KDJ Golden Cross occurred, signaling a shift in momentum towards the upside. Additionally, the presence of a Bullish Marubozu indicates that buyers have taken control of the market, suggesting a likely continuation of the bullish momentum.

The one-year price targets from analysts average $153.86, with a high estimate of $186.00 and a low estimate of $100.00. The average target implies an upside of 31.89% from the current price of $116.66. The consensus recommendation from brokerage firms is "Outperform," indicating a favorable outlook from the investment community.

GuruFocus estimates the one-year GF Value for Herc Holdings at $213.31, suggesting an 82.85% upside from the current price of $116.66. GF Value is calculated based on historical multiples, past business growth, and future performance estimates.

Investors should closely monitor Herc Holdings' stock price and earnings reports to capitalize on the potential upside momentum indicated by both the analyst upgrade and the positive technical indicators.