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In a world increasingly driven by environmental and social responsibility, Henkel AG & Co. KGaA has positioned itself as a leader in both sustainability and industrial innovation. While its Q1 2025 results reflect near-term headwinds, a deeper dive into its strategic initiatives, resilient margins, and undervalued stock reveals a compelling investment opportunity. For long-term investors, Henkel’s commitment to sustainable growth drivers—coupled with its disciplined capital allocation—paints a picture of a company primed to outperform in the coming years.
Despite a 1.4% decline in Q1 2025 group sales to €5.24 billion, Henkel’s performance remains underpinned by its high-margin Adhesive Technologies division. This segment grew organically by 1.1%, driven by robust demand in the Electronics and Industrials sectors, where its bio-based adhesives and smart solutions are gaining traction. Meanwhile, the completion of its North America Retailer Brands divestiture has sharpened its focus on high-margin consumer brands like Persil and Schwarzkopf.
The real story lies in its forward guidance: Henkel reaffirmed its 2025 outlook for organic sales growth of 1.5–3.5%, with Adhesive Technologies targeting 2.0–4.0% growth and Consumer Brands aiming for 1.0–3.0%. Even with headwinds like forex volatility and rising raw material costs, its adjusted EBIT margin is projected to hold between 14.0–15.5%, a testament to operational discipline.
Henkel’s sustainability initiatives are not just PR—they are the backbone of its competitive advantage. The company has set science-based targets to achieve net-zero emissions by 2045, with a 42% reduction in Scope 1/2 emissions by 2030. By end-2024, it had already cut emissions by 20% versus 2021 levels, while 89% of its electricity comes from renewable sources.
Its circular economy push is equally impressive. Henkel now uses 25% recycled plastic in consumer packaging, with targets to reach 30% by 2025. Notably, its Dial hand soap bottles in the U.S. are now 100% recycled plastic, a move that reduces environmental impact while aligning with regulatory and consumer trends. These efforts have earned accolades: EcoVadis Gold rating, inclusion in Corporate Knights’ Global 100, and the Sustainable Future Award 2024.

Henkel’s stock trades at just 16x forward EV/EBITDA, below its five-year average of 18x and significantly below peers like 3M (20x) and Avery Dennison (21x). This discount overlooks its strong balance sheet—€3.2 billion in liquidity—and its newly announced €1 billion share buyback, which will further boost EPS.
The company’s 14.0–15.5% adjusted EBIT margin target is also a critical lever. For context, Henkel’s margins have held steady despite inflation, while peers like Procter & Gamble have faced margin compression. With restructuring costs peaking in 2025 and sustainability initiatives driving cost savings (e.g., lower virgin plastic use), margins could expand further.
Henkel’s Q1 stumble is a buying opportunity. Its $1.6 billion undervaluation relative to peers, coupled with a 1.5–3.5% organic growth runway and margin resilience, suggest a 20–25% upside over 12 months. The sustainability tailwinds it’s harnessing—regulatory support for circular economies, ESG-driven consumer demand—are secular and irreversible.
For investors seeking exposure to a purpose-driven industrial giant with a track record of execution, Henkel offers a rare blend of value and growth. Act now before the market catches on.
Rating: Buy
Price Target: €85 (20% upside from current price)
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