Helen of Troy's Stock Surges 14% After Executives Increase Holdings

Thursday, Jul 17, 2025 6:03 pm ET1min read

Helen of Troy's (HELE) stock surged 14% after top executives increased their holdings. Wall Street analysts set a one-year price target of $27.50, reflecting a 22.82% potential upside. GuruFocus estimates a significant long-term upside potential with a GF Value of $93.46. The stock's recent executive investments and analytical forecasts make it a noteworthy consideration for investment portfolios.

Helen of Troy Ltd (HELE) stock experienced a significant uptick on Wednesday, surging 14% after the company's top executives made substantial share purchases. The stock traded near its 52-week low during this period. Brian Grass, the Chief Executive Officer, bought 10,000 shares, investing approximately $214,700 at prices ranging from $21.41 to $21.48 per share. Concurrently, Chief Financial Officer Tracy Scheuerman acquired 10,000 shares at prices between $20.13 and $20.14, totaling $201,300 [1].

These transactions come at a time when Helen of Troy's stock has faced considerable pressure, declining approximately 36% in the past week alone. The stock was trading near its 52-week low of $20.02 before these purchases. Insider buying is often seen as a positive signal from company leadership regarding future prospects [1].

Wall Street analysts have provided a mixed outlook for Helen of Troy. According to MarketBeat, the stock has a consensus rating of "Hold" from 3 analysts. The average price target for the stock is $44.33, with a high forecast of $78.00 and a low forecast of $26.00. This represents a predicted upside of 96.78% from the current price of $22.53 [2].

GuruFocus estimates a significant long-term upside potential for Helen of Troy. The GF Value is estimated at $93.46, suggesting an upside of 308.18% from the current price of $23.96 [3]. UBS has also revised its price target for Helen of Troy, reducing it from $32 to $29 while maintaining a Neutral rating on the stock [3].

In summary, Helen of Troy's stock has shown signs of recovery with the recent insider buying and positive analyst forecasts. While the stock remains volatile, the long-term upside potential as estimated by GuruFocus makes it a noteworthy consideration for investors.

References:
[1] https://ca.investing.com/news/stock-market-news/helen-of-troy-stock-soars-after-ceo-and-cfo-buy-shares-near-52week-low-93CH-4104609
[2] https://www.marketbeat.com/stocks/NASDAQ/HELE/forecast/
[3] https://www.gurufocus.com/news/2972127/ubs-adjusts-price-target-for-helen-of-troy-hele-amid-uncertainty-hele-stock-news

Helen of Troy's Stock Surges 14% After Executives Increase Holdings

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