"Hedera's HBAR ETF and Google Cloud Pact Power Enterprise Blockchain Adoption"

Hedera's HBAR token is gaining momentum as institutional and enterprise adoption accelerates, fueled by a newly launched spot ETF and integration with Google Cloud's BigQuery platform. The Canary HBAR ETF (Nasdaq: HBR), approved by the SEC and set to begin trading on October 28, 2025, marks a pivotal step in broadening retail and institutional access to the token, according to a Business Wire report. This development follows Hedera's recent addition to Google Cloud BigQuery's public datasets, enabling scalable cross-chain analytics and reinforcing its position as a leader in enterprise-grade blockchain infrastructure, as noted in a TradingView report.

The Canary HBAR ETF, managed by Canary Capital, offers investors direct exposure to HBAR without the complexities of self-custody. Steven McClurg, CEO of Canary Capital, emphasized that HBAR represents a gateway to "enterprise tokenization, high-speed settlement, and real-world Web3 infrastructure," citing adoption by global firms like Google and IBM, as Business Wire reported.

The ETF has already attracted $71 million in inflows within two weeks of its launch, according to SoSoValue, with $69 million in assets under management, as reported in a CoinMarketCap article. Analysts note that this demand reflects growing investor appetite for utility-driven digital assets amid a maturing market.

Hedera's partnership with Google Cloud further underscores its strategic relevance. By integrating its transaction data into BigQuery, the network allows developers and enterprises to analyze HBAR's activity alongside major blockchains like Bitcoin and Ethereum, as TradingView reported. The Hedera Foundation highlighted that this move enhances transparency and enables use cases such as NFT tracking, DeFi research, and ESG-focused supply chain audits, as Bitcoinist noted in a Bitcoinist article. The collaboration builds on Google Cloud's existing role in Hedera's governance since 2020, when it joined the network's Governing Council, as Bitget reported in a Bitget article.

Market dynamics have also shifted in HBAR's favor. The token surged nearly 10% in the 24 hours following the Google integration, trading at $0.1896 as of November 10, as Bitget reported. Technical indicators suggest a bullish outlook: HBAR has formed a double-bottom pattern at $0.1550 and breached the 25-day exponential moving average, with the RSI signaling upward momentum, as CoinMarketCap reported. Analysts project a potential 32% rally to $0.25 if the price sustains above key support levels.

The ETF and Google partnership are not the only catalysts. Hedera's ecosystem is expanding through initiatives like the RLUSD stablecoin, which has seen its transaction volume jump 210% in 30 days, as Bitget reported. Meanwhile, the approval of the HBAR ETF has drawn institutional interest, with the token's market cap climbing to $8 billion and entering the top 20 largest cryptocurrencies, as CoinMarketCap reported.

Despite these gains, challenges remain. Stablecoin supply on the Hedera network has declined to $127 million from a peak of $170 million, and total value locked in its DeFi ecosystem has halved to $192 million, as CoinMarketCap reported. However, the foundation's commitment to open-source development and infrastructure upgrades positions HBAR to capitalize on the tokenization wave. As McClurg noted, "Hedera is at the center of a shift from concept to real-world adoption," with HBR offering investors a "front-row seat" to this evolution, as Business Wire reported.

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