HealthEquity's AI-Powered Tool Wins Prestigious Awards for Benefits Education Innovation

HealthEquity's AI-powered tool, HSAnswers, has won multiple awards for innovation in benefits education. The tool provides instant, personalized answers to HSA and consumer-directed benefits queries using over 500 curated resources. Launched in 2024, HSAnswers has facilitated hundreds of thousands of conversations and addresses a critical need for improved benefits education, with 73% of employees seeking more guidance. It is accessible for free via the HealthEquity website and serves not only HealthEquity members but also benefits administrators and partners.

HealthEquity, Inc. (Nasdaq: HQY), a leader in Health Savings Accounts (HSAs) and consumer-directed benefits, has announced that its innovative AI-powered educational tool, HSAnswers, has received multiple prestigious awards. These accolades recognize HSAnswers' excellence in artificial intelligence and benefits education innovation. The tool, launched in October 2024, has already facilitated hundreds of thousands of conversations, addressing real-world questions that matter to healthcare consumers.

HSAnswers provides instant, personalized answers to HSA and consumer-directed benefits queries using over 500 curated resources. It leverages generative artificial intelligence to deliver contextually relevant information, powered by HealthEquity's extensive knowledge base and industry expertise. The tool has been recognized with the 2025 AI Breakthrough Awards for Informational Bot Solution of the Year, the 2025 Globee Silver Winner for Artificial Intelligence Achievement of the Year, and the 2025 Globee Silver Winner for AI-based Solution for Healthcare [1].

"While the marketplace floods with generic AI tools, HSAnswers distinguishes itself through its deep expertise in consumer-directed benefits and ability to simplify complexity by providing instant, personalized answers without requiring users to navigate through extensive documentation," said Shuki Licht, HealthEquity Head of Innovation and VP of AI Tech. "When employees spend just 30 minutes or less reviewing benefits during enrollment, they're inevitably left with questions. We're leveraging AI to solve real problems impacting millions of Americans' healthcare decisions, continuing to elevate our members’ experiences and delivering answers efficiently at scale when people need them most" [1].

HSAnswers addresses a critical marketplace need, where 73% of employees express demand for improved benefits education. It is freely available to anyone at healthequity.com/hsanswers, including current and prospective HealthEquity members, benefits administrators, brokers, consultants, and health plan partners [1].

In other news, Raymond James Financial Inc. reduced its stake in HealthEquity by 9.0% during the first quarter, selling 42,949 shares and owning 433,628 shares worth approximately $38.32 million as of the latest reporting period [2]. Additionally, several other institutional investors have modified their holdings of HQY, with some increasing their stakes and others decreasing them [2].

HealthEquity's stock has seen positive analyst ratings and a consensus price target of $117.82, reflecting investor confidence in the company's growth prospects [2]. The company reported $0.97 earnings per share (EPS) for the quarter, topping the consensus estimate of $0.81 by $0.16 [2].

References:
[1] https://finance.yahoo.com/news/healthequitys-ai-powered-tool-recognized-150000755.html
[2] https://www.marketbeat.com/instant-alerts/filing-raymond-james-financial-inc-decreases-stock-position-in-healthequity-inc-hqy-2025-08-23/