Healthcare Data Monetization Market to Reach $1.16 Billion by 2030, Driven by Rising Medical Imaging Data and Demand for Interoperability

The global healthcare data monetization market is expected to grow from $0.58 billion in 2025 to $1.16 billion by 2030, with a CAGR of 14.9%. Key growth drivers include rising medical imaging data volume, the need for interoperability, and demand for centralized platforms. Despite high costs and data migration challenges, indirect monetization services show significant potential, with the Asia Pacific region set to experience the highest growth. Major players include Oracle, Microsoft, Google, and Innovaccer, highlighting advancements in AI, analytics, and strategic collaborations.

The global healthcare data monetization market is poised for significant growth, with projections indicating a rise from $0.58 billion in 2025 to $1.16 billion by 2030, reflecting a CAGR of 14.9% [2]. This growth is driven by several key factors, including the rising volume of medical imaging data, the need for interoperability, and the demand for centralized platforms.

Despite challenges such as high implementation costs and data migration issues, indirect monetization services show substantial potential. The Asia Pacific region is expected to experience the highest growth, fueled by robust digital health initiatives and the expansion of cloud infrastructure [2].

Major players in the market include Oracle, Microsoft, Google, and Innovaccer. These companies are leveraging advancements in AI, analytics, and strategic collaborations to drive market growth. For instance, Oracle’s acquisition of Cerner and Microsoft’s acquisition of AI-health startups have significantly expanded their technology ecosystems and healthcare-specific platform integration capabilities [1].

The market is segmented by type into direct and indirect data monetization, with the services subsegment of indirect data monetization poised for quick growth. This segment is driven by the rising need for specialized expertise in deriving actionable insights from complex health data [2].

By deployment model, the on-premise segment held the largest share in 2024, primarily due to advantages in data security, control, and compliance. However, the cloud-based segment is also gaining traction, particularly in regions with strong digital health initiatives and expanding cloud infrastructure [2].

Regional factors and regulatory environments play a crucial role in shaping market dynamics. For example, North America currently holds the majority of the market share, while Europe is emerging as a significant market for several data monetization brands [1].

The market is expected to be influenced by recent major M&A activities, such as Oracle’s acquisition of Cerner and Microsoft’s acquisition of AI-health startups. These deals aim to integrate cloud-based EHR and analytics solutions, fostering closed-loop ecosystems for end-to-end data monetization and care optimization [1].

In conclusion, the global healthcare data monetization market is characterized by substantial growth prospects driven by technological advancements, strategic collaborations, and regulatory support. Key players are continuously innovating and expanding their offerings to capitalize on these opportunities.

References:
[1] https://www.htfmarketintelligence.com/press-release/global-data-monetization-in-healthcare-market
[2] https://finance.yahoo.com/news/healthcare-data-monetization-market-report-131700326.html