HDL Q3 FY24
1min read As of September 30, 2024, Haidilao's total operating revenue reached RMB2.007 billion, up 15.26% from RMB1.736 billion in the same period of 2023. This growth indicates continuous improvement in revenue and enhanced market competitiveness and customer demand.
## Key Financial Data
1. Revenue Growth: Haidilao's revenue increased from RMB1.736 billion to RMB2.007 billion, up 15.26%, reflecting the company's strong market performance.
2. Rising Demand: The increased demand for high-quality dining further boosted Haidilao's sales growth.
3. Store Expansion Strategy: Haidilao plans to continue its franchise model and open new stores, such as campus and camping stores, to increase market penetration.
4. New Product Launch: In 2024, Haidilao launched a new sub-brand Bopei Zhanxian Xiaohao, catering to different customer needs and attracting more customers.
5. Effective Marketing Campaigns: During the Mid-Autumn Festival in 2024, Haidilao welcomed over 5 million customers, with some stores achieving a daily turnover rate of over 7 times, demonstrating the success of its marketing activities.
## Industry Comparison
1. Overall Industry Analysis: The overall market performance of the Chinese catering industry in 2024 is optimistic, with industry revenue exceeding RMB5 trillion in 2023, indicating a clear recovery trend. Despite intensified competition, the overall market size is still growing.
2. Peer Evaluation Analysis: Haidilao's revenue growth rate is higher than the industry average, especially in the high-end hotpot market, where its brand influence and customer loyalty give it an advantage in competition.
## Conclusion
Haidilao's financial performance in 2024 is outstanding, with significant revenue growth driven by rising demand, effective store expansion strategies, and successful marketing campaigns. The company's competitive position in the industry is solid and demonstrates strong growth potential.
## Opportunities
1. Ongoing Store Expansion: Through the franchise model, Haidilao can quickly expand its market share.
2. Diversified Product Lines: The new sub-brand and upgraded affordable hotpot brands can attract a wider customer base and increase revenue.
3. Innovative Marketing Campaigns: By combining marketing strategies with consumer needs, Haidilao can further enhance its brand influence and market competitiveness.
4. Industry Recovery Opportunities: The overall recovery of the catering industry provides a good development environment for Haidilao.
## Risks
1. Intensified Competition: Although Haidilao is currently performing well, the increasing competition in the industry may affect its future market share.
2. Changing Consumer Preferences: Consumer demand for dining may change with the market environment, affecting Haidilao's sales performance.
3. Economic Uncertainty: Economic fluctuations may affect consumer spending, in turn affecting revenue.
4. Epidemic-Related Risks: Although the impact of the epidemic has weakened, new outbreaks in the future may still have an impact on the catering industry.
