Hawk Tuah Girl Speaks Out: Memecoin Promises Shattered

Haliey Welch, widely known as the "Hawk Tuah" girl, has broken her silence after nearly two months following the launch and subsequent crash of the HAWK memecoin. In an interview with podcaster FaZe Banks, Welch claimed that the project manager for the memecoin assured her that the token would have a long-term time horizon and would be positive for the crypto space.

Welch initially expressed reluctance to launch the memecoin, citing her unfamiliarity with the asset sector. However, she agreed to the project after being told that half the money from the token would go to her charity. Welch described the experience as a "smack in the face," as the project did not unfold as promised.

Welch's attorney, Christian Barker, also revealed that the development team and account managers misled Welch about the tokenomics of the project. Despite assurances, the developer still controlled 80% of the token's supply.

The HAWK token launched on Dec. 4, 2024, and quickly surged to a market capitalization of over $490 million. However, the token's market capitalization collapsed by over 91% the following day to roughly $41 million, sparking a backlash against Welch and the team behind the memecoin.

On Dec. 19, investors filed a lawsuit against several entities allegedly involved in the marketing of the Hawk Tuah token. The legal filing accused the promoters of portraying the token as more than a speculative asset, framing it as a cultural movement with significant growth potential.

In response to the lawsuit, Welch posted on her social media on Dec. 20, stating that she was fully cooperating with the legal team representing victims impacted by the memecoin's collapse. She also directed affected individuals to Burwick Law, the law firm handling the investor lawsuit against the HAWK token promoters.