Harvia Plc: A Sustainable Growth Story in the Sauna and Spa Market

Harvia Plc, a Finland-based sauna and spa company, has been making waves in the global market with its commitment to sustainability and strategic focus on delivering the full sauna experience. Founded over 70 years ago, Harvia has evolved into a leading global brand, active in approximately 90 countries, and generated revenue of EUR 150.5 million in 2023. The company's strong financial performance is a testament to its strategic priorities and dedication to sustainability throughout its value chain.



Harvia Plc's strategic focus on delivering the full sauna experience has contributed significantly to its long-term growth and profitability. By offering a complete portfolio of sauna types, cold plunges, hot tubs, and other sauna-related extensions, the company has increased the sales of comprehensive systems and solutions. This approach has enabled Harvia to maintain an impressive adjusted operating profit margin of over 20% and generate substantial revenue. Additionally, Harvia's commitment to making steam and infrared saunas a more sizeable part of its business, both organically and through M&A, has further supported its growth and market share.

Harvia Plc's commitment to sustainability throughout its value chain has enhanced its competitive position and long-term growth prospects. By prioritizing sustainability, the company has strengthened its brand reputation, attracted environmentally conscious customers, and mitigated potential risks associated with regulatory changes and resource scarcity. Harvia's focus on cost savings and operational efficiency through sustainable practices has also contributed to its strong profitability and financial health. Moreover, the company's dedication to sustainability has helped it attract and retain talent, fostering innovation and maintaining a skilled workforce.

In conclusion, Harvia Plc's strategic focus on delivering the full sauna experience, commitment to sustainability, and dedication to its customers have driven its long-term growth and profitability. The company's strong financial performance, brand reputation, and market position are a testament to its ability to adapt to the evolving sauna and spa market and maintain a competitive edge. As Harvia Plc continues to expand its global presence and invest in sustainable practices, it is well-positioned to capitalize on the growing demand for sauna and spa experiences and solidify its position as a leading player in the market.