Harrison Global Acquires Majority Stake in Myth Korea

Harrison Global (NASDAQ:BLMZ) is acquiring a majority stake in Myth Korea, a South Korean company that develops a pop culture lifestyle and experiential retail store. Through this strategic acquisition, Harrison Global will build a presence in the South Korean market and expand its global footprint. The acquisition is expected to enhance Harrison Global's capabilities in the retail and experiential space.

Harrison Global Holdings Inc. (NASDAQ:BLMZ), a Japanese audio production and entertainment company, has entered into an agreement to acquire a majority stake in Myth Korea Inc., a South Korean company that specializes in pop culture lifestyle and experiential retail stores. The acquisition, announced on August 7, 2025, is part of Harrison Global's broader strategy to expand its global footprint and enhance its capabilities in the retail and experiential space.

The acquisition represents a significant milestone for Harrison Global, which aims to build a presence in the South Korean market. Through this strategic move, the company plans to leverage its existing partnerships and expertise to open a Pokémon Card Center in Busan, South Korea by October 2025. This initiative builds upon Harrison Global's previously announced partnership with M-NEXT Holdings Co., Ltd. (NUMBER:2).

Ryoshin Nakade, co-CEO of Harrison Global, stated, "This strategic decision to acquire and integrate Myth Korea into the Harrison Global brand reinforces our business foundation in the South Korean market. We are confident this move will play a key role in advancing the trading card market across the Asia market, starting with the Pokémon Card Center in Busan. Our partnership with M-NEXT will be instrumental not only in the successful launch of the aforementioned project but also in advancing our long-term vision to establish a new pop culture lifestyle and experiential retail store in the region" (NUMBER:1).

Inhwa Jung, CEO of Myth Korea, described the integration as "a major turning point in our growth strategy." She added, "The opening of the Pokémon Card Center Busan will provide new experiences for trading card fans in South Korea. Through close collaboration with Harrison Global, we aim to accelerate our business expansion not only in Korea but across the broader Asian market" (NUMBER:1).

The acquisition is expected to bring several benefits to Harrison Global. By gaining a majority stake in Myth Korea, the company will gain access to the South Korean market's unique pop culture landscape and retail opportunities. Additionally, the partnership will enable Harrison Global to develop a new pop culture lifestyle and experiential retail concept in the region, modeled after M-NEXT's successful "Ryusei no Arashi" Japanese trading card retail chain.

Harrison Global Holdings Inc., formerly known as BloomZ Inc., operates primarily through BloomZ Japan, which focuses on sound production for anime and games, as well as voice actor and VTuber management. The company reported revenue growth of 71% in the last twelve months, though it remains unprofitable with a negative EBITDA of $1.2 million (NUMBER:2).

The acquisition of Myth Korea is part of Harrison Global's ongoing expansion efforts. The company has also announced a strategic partnership with GRAPES Inc., a South Korean company, to develop AI-powered music production and virtual entertainment across various Asian markets. Additionally, Harrison Global has begun due diligence procedures for a potential acquisition of Idealize Co., Ltd., a Japanese company specializing in event operations and audio-visual production.

The acquisition of Myth Korea is a significant step forward for Harrison Global, positioning the company to capitalize on the growing demand for pop culture and experiential retail in South Korea and beyond.

References:
[1] https://www.morningstar.com/news/accesswire/1057651msn/harrison-global-holdings-inc-to-acquire-majority-stake-in-myth-korea-inc-south-korean-pop-culture-retail-and-experience-company
[2] https://www.investing.com/news/company-news/harrison-global-acquires-majority-stake-in-south-korean-retailer-93CH-4176853