Harmonic Unveils Enhanced Live Sports Streaming Solution with Advanced Features.

Harmonic has enhanced its live sports streaming solution with features such as geo-synced low latency, interactive multiview, AI-driven highlight creation, robust anti-piracy protections, and in-stream ads. The solution transforms sports viewing experiences and maximizes monetization for service providers and sports broadcasters. Harmonic will showcase the breakthrough solution at IBC2025.

Harmonic (NASDAQ: HLIT) has announced significant advancements to its live sports streaming solution, aimed at enhancing fan engagement, protecting content, and maximizing monetization opportunities. The company, a leading provider of virtualized broadband and video delivery solutions, has introduced a suite of innovative features that promise to redefine sports viewing experiences.

Key features of the enhanced solution include geo-synced low latency, interactive multiview, AI-driven highlight creation, robust anti-piracy protections, and in-stream advertising. These advancements address critical challenges in live sports streaming, such as minimizing latency and ensuring content security.

Geo-Synced Low Latency and Interactive Multiview

Harmonic's live sports streaming solution enables service providers and sports broadcasters to deliver low-latency streams with sub-five-second latency while maintaining a geo-redundant architecture with seamless failover. Additionally, the solution integrates interactive multiview capabilities, allowing fans to watch and interact with multiple live games simultaneously on the same screen.

AI-Driven Highlight Creation

The AI-driven highlight creation feature automatically detects and analyzes scenes, enabling real-time sports clipping and highlight generation. This enhances fan engagement by providing instant access to key moments from games.

Robust Anti-Piracy Protections

To combat sports piracy, Harmonic has integrated sophisticated anti-piracy features, including forensic watermarking and geo-blocking. The solution also features CDN-level authentication and access control services, as well as dynamic watermarking services provided by key technology vendors.

In-Stream Advertising

Harmonic's live sports streaming solution provides in-stream advertising through server-side insertion of new addressable ad formats such as double-box and dynamic L-bars. These ads can be strategically placed at high- and low-action moments of the game, enhancing viewer engagement and maximizing monetization opportunities for sports publishers.

Harmonic will showcase its innovative live sports streaming solution at IBC2025, September 12-15, in booth 1.B20. To schedule a meeting with Harmonic, visit [www.harmonicinc.com/video-streaming/events/ibc/](http://www.harmonicinc.com/video-streaming/events/ibc/).

Market Implications

The enhancements to Harmonic's live sports streaming solution coincide with broader trends in the sports media landscape. The recent deal between NBCUniversal and MLB, finalizing a $200M/year, three-year agreement for exclusive Sunday and Friday night game coverage, reflects a shift towards streaming-first strategies and the consolidation of live sports content. This deal positions NBCUniversal to potentially hold national rights to all four major U.S. sports leagues, creating a virtuous cycle of cross-promotion, audience loyalty, and advertising revenue [2].

Investors face opportunities in diversified sports portfolios but must navigate risks from fragmented platforms. The 2028 renegotiations could drive $1B+ bids for top-tier rights, presenting both challenges and opportunities for investors [2].

References

[1] https://www.prnewswire.com/news-releases/harmonic-enhances-fan-experiences-with-live-sports-streaming-solution-302538316.html
[2] https://www.ainvest.com/news/nbcuniversal-mlb-deal-era-sports-media-monetization-investment-opportunities-2508/