Harman International Acquires Sound United for $350M, Expands Audio Portfolio

Harman International, a subsidiary of Samsung Electronics, has completed the acquisition of Sound United, the audio business of Masimo, for approximately 350 million dollars. This deal, initially announced in May, signifies a substantial expansion for Harman International into the audio technology sector. Sound United, renowned for its premium audio products, will now operate as an independent strategic business unit within Harman International's lifestyle division. This integration allows Harman International to leverage its extensive distribution network and technological expertise to enhance its product offerings.

The acquisition is part of Harman International's broader strategy to fortify its position in the audio market. By incorporating Sound United's innovative audio solutions, Harman International aims to offer consumers a more comprehensive range of audio products, from home entertainment systems to automotive audio technologies. This move is expected to strengthen Harman International's competitive edge in the rapidly evolving audio technology landscape.

The completion of this acquisition underscores Samsung Electronics' commitment to investing in cutting-edge technologies and expanding its global footprint. Harman International, with its strong brand reputation and extensive market reach, is well-positioned to drive growth and innovation in the audio sector. The integration of Sound United's audio business is anticipated to create synergies that will benefit both companies, leading to enhanced product development and improved customer experiences.

Sound United's portfolio includes well-known brands such as Bowers & Wilkins, Denon, and Marantz. These brands are recognized for their commitment to sound quality, innovation, and excellence, values that align with Harman International's own principles. The lifestyle division head of Harman International expressed that Sound United's impressive brand lineup, rooted in a passion for sound, innovation, and quality, resonates with Harman's own values.

This acquisition is a strategic move that aligns with Harman International's long-term goals of becoming a leading player in the audio technology market. By acquiring Sound United, Harman International gains access to a portfolio of high-quality audio products and technologies, which will complement its existing offerings and drive future growth. This acquisition is expected to have a positive impact on Harman International's market position and financial performance, as it continues to innovate and expand its product portfolio.