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Harley-Davidson, Inc. Set to Report Q4 and Year-End 2024 Results: What Investors Need to Know

Wesley ParkWednesday, Jan 15, 2025 5:08 pm ET
5min read


As Harley-Davidson, Inc. (NYSE: HOG) prepares to release its fourth quarter and year-end 2024 financial results on February 5, 2025, investors are eager to understand the company's performance and outlook. The motorcycle manufacturer has faced various challenges in recent quarters, including high interest rates, macroeconomic uncertainty, and political pressure. However, Harley-Davidson has maintained its market share in the U.S. touring market and continues to innovate and adapt to market conditions.



Key financial metrics investors should focus on when evaluating Harley-Davidson's Q4 and year-end 2024 results include:

1. Revenue and Revenue Growth: Investors should pay close attention to the total revenue generated by Harley-Davidson in Q4 and the full year 2024, as well as the year-over-year (YoY) growth rate. In Q3 2024, Harley-Davidson reported a 26% decrease in revenue compared to the same period in 2023, driven primarily by a 32% decline in HDMC revenue (Harley-Davidson Motor Company) (Source: Harley-Davidson Q3 2024 Earnings Release). Investors should monitor if this trend continues or improves in Q4 and the full year 2024.
2. Operating Income and Operating Margin: Operating income and operating margin are crucial metrics for assessing the company's profitability. In Q3 2024, Harley-Davidson's operating income decreased by 49% YoY, and the operating margin was 9.2%, down from 13.5% in the same period in 2023 (Source: Harley-Davidson Q3 2024 Earnings Release). Investors should analyze the changes in these metrics for Q4 and the full year 2024 to understand the company's profitability trends.
3. Earnings per Share (EPS) and Net Income: EPS and net income are essential metrics for evaluating the company's overall financial performance. In Q3 2024, Harley-Davidson reported a 34% decrease in EPS and a 40% decrease in net income compared to the same period in 2023 (Source: Harley-Davidson Q3 2024 Earnings Release). Investors should monitor the changes in these metrics for Q4 and the full year 2024 to assess the company's financial health.
4. Motorcycle Shipments and Retail Sales: The number of motorcycle shipments and retail sales are critical metrics for evaluating the demand for Harley-Davidson's products. In Q3 2024, global motorcycle shipments decreased by 39% YoY, and global retail sales decreased by 13% YoY (Source: Harley-Davidson Q3 2024 Earnings Release). Investors should analyze the changes in these metrics for Q4 and the full year 2024 to understand the company's sales performance and market demand.
5. Gross Margin: Gross margin is an important metric for assessing the company's pricing strategy and cost structure. In Q3 2024, Harley-Davidson's gross margin decreased by 1.6 points to 30.1% compared to the same period in 2023 (Source: Harley-Davidson Q3 2024 Earnings Release). Investors should monitor the changes in this metric for Q4 and the full year 2024 to understand the company's pricing strategy and cost management.
6. Cash Flow and Free Cash Flow: Cash flow and free cash flow are essential metrics for evaluating the company's liquidity and financial health. In Q3 2024, Harley-Davidson's operating cash flow was $979 million, and free cash flow was $1.51 billion (Source: Harley-Davidson Q3 2024 Earnings Release). Investors should analyze the changes in these metrics for Q4 and the full year 2024 to assess the company's financial health and liquidity.

HOG Basic EPS, Total Revenue...
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Investors should also consider the following factors when evaluating Harley-Davidson's Q4 and year-end 2024 results:

1. Market Share and Competitive Landscape: Harley-Davidson's market share in the U.S. touring market has remained relatively stable, with a 75% share in Q2 2024 (Source: Harley-Davidson Q2 2024 Earnings Release). However, investors should monitor the company's market share and competitive landscape to assess its position in the market and potential threats from competitors.
2. Innovation and Product Pipeline: Harley-Davidson has been investing in innovation and developing new products to maintain its competitive edge. In Q2 2024, the company reported notable unit growth of more than 11% in the important core category of Touring (Source: Harley-Davidson Q2 2024 Earnings Release). Investors should analyze the company's innovation efforts and product pipeline to understand its potential for growth and market share gains.
3. Cost Management and Efficiency: Harley-Davidson has been working diligently to manage its costs and improve efficiency. In Q3 2024, the company's operating expenses were down 11% compared to the same period in 2023 (Source: Harley-Davidson Q3 2024 Earnings Release). Investors should monitor the company's cost management efforts and efficiency gains to assess its ability to maintain profitability and market share.

In conclusion, investors should closely examine Harley-Davidson's Q4 and year-end 2024 financial results, focusing on key financial metrics and considering the company's market share, innovation efforts, and cost management strategies. By doing so, investors can make informed decisions about the company's financial performance and prospects.
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AGNES MORALES
01/16

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OhShit__ItsDrTran
01/16
@AGNES MORALES How long did it take you to grow your account from $1000 to $8850? Was it a steady rise or were there any big wins?
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pais_tropical
01/16
@AGNES MORALES I did Harley-Davidson once, sold it too early, kicking myself now. Could've been a nice long hold, but FOMO got me.
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