Harley-Davidson of Carroll Sold to Steven Towers with Guidance from Performance Brokerage Services.

Monday, Aug 18, 2025 3:10 am ET1min read

George Chaconas of Performance Brokerage Services advised on the sale of Harley-Davidson of Carroll in Iowa from Terry Ruchti to Steven Towers. The dealership had been owned by Ruchti for over three decades, and he was involved in the local community. Chaconas said the sale was a team effort and praised Steven Towers for conducting himself professionally.

Performance Brokerage Services, North America's highest volume dealership brokerage firm, has announced the sale of Harley-Davidson of Carroll in Iowa from Terry Ruchti to Steven Towers. The transaction, facilitated by George C. Chaconas, Senior Partner, Courtney A. Bernhard, Partner, and Juan C. Pardo, Partner of the Harley-Davidson & Powersports Division, marks a significant milestone in the company's history and Steven Towers' growing portfolio.

Terry Ruchti, an avid Harley-Davidson rider, has owned Harley-Davidson of Carroll for over three decades. The dealership has been deeply involved in the local community, hosting the annual "Rock-N-Ride" event and supporting the annual Marilyn Ruchti Golf Tournament for cancer. Ruchti expressed gratitude to the Performance Brokerage team for making the sale successful, citing their professionalism and dedication [1].

Steven Towers, with over a decade of experience in the automotive industry and a deep passion for Harley-Davidson, acquired his first dealership in 2023. This acquisition, facilitated by Performance Brokerage Services, marks his fourth Harley-Davidson dealership. Towers expressed his satisfaction with the team's support, highlighting their instrumental role in the transaction [1].

Chaconas, who has recently assisted Towers in acquiring three Harley-Davidson dealerships, praised Towers' professional conduct and the team effort involved in the sale. Bernhard echoed this sentiment, appreciating Ruchti's trust and the successful closing of the deal [1].

The sale of Harley-Davidson of Carroll to Steven Towers is a testament to Performance Brokerage Services' expertise and dedication. The firm has advised on the sale of nearly 400 dealerships over the past five years, solidifying its position as the highest volume dealership brokerage firm in North America. The dealership will be renamed Towers' Legendary Harley-Davidson and will remain at its current location at 1327 Plaza Drive in Carroll, Iowa [1].

References:
[1] https://finance.yahoo.com/news/george-c-chaconas-performance-brokerage-070000002.html

Harley-Davidson of Carroll Sold to Steven Towers with Guidance from Performance Brokerage Services.

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