Harley-Davidson's 15min Chart Sees MACD Death Cross, KDJ Death Cross Triggered

Harley-Davidson's 15-minute chart has recently triggered a MACD Death Cross and a KDJ Death Cross, which occurred on August 14th at 15:30. This technical indicator suggests that the stock price may continue to decline, as the momentum of the stock price is shifting towards the downside and may further decrease in value.

Harley-Davidson's (HOG) stock price has recently shown signs of further decline, as indicated by the appearance of a MACD Death Cross and a KDJ Death Cross on its 15-minute chart on August 14th at 15:30. These technical indicators suggest that the stock's momentum is shifting towards the downside, potentially leading to a continued decrease in value.

The MACD (Moving Average Convergence Divergence) Death Cross occurs when the MACD line crosses below the signal line, indicating a bearish trend. The KDJ (Kaufman Adaptive Moving Average) Death Cross, on the other hand, is a specific pattern that appears when the K line crosses below the D line, signaling a potential reversal in the stock's trend. The combination of these two signals suggests a significant change in the stock's momentum.

In addition to these technical indicators, Harley-Davidson's financial performance in the second quarter of 2025 also provides context for the stock's recent decline. The company missed Wall Street's revenue expectations, with sales falling 19.3% year on year to $1.31 billion. The non-GAAP profit of $0.88 per share was 5.4% below analysts’ consensus estimates. These results highlight the challenges Harley-Davidson is facing, including a planned reduction in motorcycle shipments, softer customer demand, and elevated interest rates.

Despite these challenges, Harley-Davidson's management has taken proactive steps to address the issues. The company has entered a strategic partnership with KKR & Co. and Pacific Management Co. to purchase a stake in Harley-Davidson Financial Services (HDFS) and buy more than $5 billion in existing loan receivables. This move is expected to lower Harley-Davidson's existing debt and generate cash, which can be used for debt reduction, share buybacks, and growth investments.

Looking ahead, Harley-Davidson's forward guidance is shaped by strategic capital redeployment, new product launches, and evolving consumer demand patterns. The company is also focused on leveraging technology and process improvements, including the use of AI, to drive further productivity gains and streamline operations.

Investors should closely monitor Harley-Davidson's progress in the coming quarters, particularly the pace of adoption for its new entry-level and Cruiser motorcycles, the execution and impact of the capital-light HDFS partnership on operating income and cash allocation, and further progress on inventory reductions and dealer channel health. Changes in the tariff environment and the effectiveness of new efficiency measures will also be critical to future performance.

References:
[1] https://finance.yahoo.com/news/hog-q2-deep-dive-strategic-045012710.html