Harley-Davidson's 15-minute chart has recently triggered a MACD Death Cross, Bollinger Bands Narrowing, and KDJ Death Cross at 09/03/2025 15:15. This suggests that the stock price has the potential to continue falling, with a decreasing magnitude of fluctuations and a shifting momentum towards the downside, potentially leading to further decreases in the stock price.
Harley-Davidson's stock price has recently shown signs of potential downward movement, as indicated by a MACD Death Cross, Bollinger Bands Narrowing, and KDJ Death Cross at 09/03/2025 15:15. These technical indicators suggest that the stock price may continue to fall, with decreasing volatility and shifting momentum towards the downside [1].
Despite these technical signals, Harley-Davidson's Board of Directors approved a US$0.18 per share cash dividend for the third quarter of 2025, payable on September 24 to shareholders of record as of September 10, 2025. This decision follows a period of renewed optimism fueled by improved guidance for the company’s Financial Services segment and narrowed losses at its LiveWire electric motorcycle division [1].
The dividend affirmation provides some reassurance around near-term stability, but it does not materially offset the most important short-term catalyst, improved performance in its Financial Services segment, or the biggest ongoing risk of continued weakness in global motorcycle demand. Among recent announcements, the updated outlook for Harley-Davidson Financial Services stands out. Improved guidance for this segment, after forming a new partnership, may provide critical support for earnings and cash flow, directly influencing the board’s confidence to maintain the dividend and reinforcing short-term shareholder returns while core motorcycle sales remain under pressure [1].
Investors should be aware that persistent demand declines in key markets could limit the effectiveness of these positive developments. Harley-Davidson's narrative projects $3.9 billion revenue and $390.5 million earnings by 2028, which requires a 4.4% annual revenue decline and a $147.7 million earnings increase from $242.8 million today. Four fair value estimates from the Simply Wall St Community span from US$19 to US$47.94 per share, reflecting a wide range of investor perspectives [1].
References:
[1] https://finance.yahoo.com/news/harley-davidson-hog-dividend-boost-100754591.html
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