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Happy Gilmore 2 Brings Big Partnerships to Netflix
ByAinvest
Thursday, Jun 26, 2025 9:06 am ET1min read
Netflix is partnering with Subway, U.S. Bank, and Callaway to promote the upcoming film Happy Gilmore 2. Subway is offering a limited-edition Happy Gilmore Meal, while U.S. Bank is sponsoring the Champions Tour premiere and promoting their financial planning tools. Callaway is releasing limited-edition golf balls and a custom putter. Partnerships aim to bring a fun, underdog spirit to fans.
Netflix is set to launch "Happy Gilmore 2" on July 25, and the streaming giant has formed strategic partnerships with Subway, U.S. Bank, and Callaway to promote the film. These collaborations aim to bring a fun, underdog spirit to fans, echoing the themes of the original film.Subway is offering a limited-edition Happy Gilmore Meal, available at Subway restaurants across the U.S. and Canada starting July 10. This meal includes four limited-edition collectible cups featuring fan-favorite characters from the movie franchise [1]. Subway has also created a line of custom merchandise inspired by the film [1].
U.S. Bank is the official sponsor of the Champions Tour premiere and is promoting their financial planning tools through custom TV spots on Netflix's ad-supported plan [1]. The campaign features the legendary Verne Lundquist, Happy Gilmore 2 announcer Jack Giarraputo, and PGA Tour pro Collin Morikawa [1].
Callaway is releasing a collection of limited-edition golf balls and a custom Odyssey Hockey Stick Putter, paying homage to Happy Gilmore's unorthodox putter [1]. These products are designed for golfers and fans alike, bringing a touch of Happy Gilmore's chaos to the course.
These partnerships highlight Netflix's ability to leverage popular culture to drive engagement and revenue. By partnering with well-known brands, Netflix can reach a broader audience and generate buzz around its content. The success of these collaborations will depend on the films' reception and the brands' ability to effectively integrate their promotions into the viewing experience.
References:
[1] https://about.netflix.com/en/news/netflix-swings-big-with-happy-gilmore-2-partnerships
[2] https://www.prnewswire.com/news-releases/subway-returns-to-the-fairway-with-happy-gilmore-meal-and-collectible-cups-302491558.html
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