Happy Belly's Smash Burger Brand Rosie's Burgers Opens in Calgary

Happy Belly Food Group (CSE: HBFG) has made a strategic move in the quick-service restaurant (QSR) sector by announcing the opening of a new Rosie's Burgers location in Calgary, Alberta. This expansion aligns with the company's broader plans to capitalize on the growing demand for unique dining experiences, specifically smash burger concepts, in Canada's vibrant food scene.

Rosie's Burgers, a boutique QSR restaurant brand, will open its newest location in the bustling 8th Street & 17th Avenue area in Calgary. This prime location was chosen for its high foot traffic and diverse customer base, providing excellent visibility and the opportunity to become a favorite among foodies in Calgary. The area's proximity to residential neighborhoods, offices, and recreational spots ensures a steady stream of potential customers, making it an ideal market for Rosie's.

Happy Belly's asset-light franchise model, which has proven successful in growing previous brands like Extreme Pita and Mucho Burrito, will be leveraged to expand Rosie's reach with minimal capital investment. By securing a prime location in Calgary's bustling 17th Avenue district, Happy Belly gains visibility, access to diverse foot traffic, and potential for increased delivery sales. This strategic move aligns with their goal of planting the flag for Rosie's in Alberta, with 20 units planned for the province.

The opening of Rosie's Burgers in Calgary is expected to have a positive impact on Happy Belly's financial performance and shareholder value. The strategic location in the vibrant 8th Street & 17th Avenue district, with high foot traffic and proximity to residential neighborhoods, offices, and recreational spots, ensures a steady stream of potential customers. This aligns with Happy Belly's asset-light franchise model, which has proven successful in growing previous brands.

As the first of 20 contractually committed units in Alberta, this location is a significant step towards accelerating growth and securing prime real estate for franchisees across Canada. This expansion is another step in Happy Belly's mission to become a predictable and disciplined growth company, with contractual commitments for 326 franchised units across seven brands in Canada.

In conclusion, Happy Belly's strategic move to open a Rosie's Burgers location in Calgary demonstrates their commitment to capitalizing on the growing demand for unique dining experiences in the QSR sector. By leveraging their successful asset-light franchise model, Happy Belly is poised to grow Rosie's brand and create value for shareholders.