Happy Belly Food Group Signs Exclusive Contract with Coca-Cola Canada Bottling Company for Beverage Partnership

Happy Belly Food Group has signed a 3-year exclusive contract with Coca-Cola Canada Bottling Company, allowing all brands in the Happy Belly portfolio to participate in the program. The agreement names Coca-Cola as the preferred beverage partner, enabling Happy Belly to benefit from Coca-Cola's buying power, cost-saving benefits, and supply chain support. This marks the company's third national partnership with leading global organizations in the food, beverage, and technology sectors.

Happy Belly Food Group Inc. (CSE: HBFG) (OTCQB: HBFGF) has announced the signing of a 3-year exclusive supply agreement with Coca-Cola Canada Bottling Limited (CCCBL), marking the company's third major national partnership in 2025. This agreement designates Coca-Cola as the preferred beverage partner across Happy Belly's portfolio of nine quick-serve restaurant brands.

The partnership follows two other significant agreements: a supply-chain partnership with Sysco in January 2025 and a multi-year collaboration with TOAST for POS solutions in April 2025. The Coca-Cola agreement will provide Happy Belly's corporate and franchised locations with access to competitive pricing, consolidated purchasing power, and streamlined inventory management.

Sean Black, Chief Executive Officer of Happy Belly, stated, "Partnering with Coca-Cola allows us to benefit from their impactful buying power, combining the size and reach of their network. This partnership ensures that both our corporate and franchised locations can take full advantage of the service and cost-saving benefits of a national account as we consolidate our purchasing."

The agreement will provide consistent access to high-volume products at competitive prices, leveraging the purchasing power and economies of scale inherent in national agreements. This will help reduce food costs and streamline inventory management across multiple locations. Additionally, Coca-Cola's reliable supply chain support will minimize the risk of stock shortages and enable more accurate forecasting and planning. With a single point of contact for ordering, billing, and customer service, operational efficiency will be enhanced, allowing management teams to focus on driving excellence and revenue growth.

This partnership reflects Happy Belly's ongoing growth and expanding scale. The company's initial milestone was the supply-chain agreement with Sysco on January 17, 2025, followed by a multi-year partnership with TOAST on April 4, 2025. Both agreements have allowed Happy Belly to leverage consolidated purchasing power and elevate service quality across its franchise network.

Happy Belly is excited to partner with Coca-Cola as it continues to scale its business and progress toward its goal of becoming Canada's leading restaurant consolidator. By emphasizing operational discipline and brand scalability, the company remains dedicated to creating long-term shareholder value and building a high-performance platform of emerging restaurant brands.

References:
[1] https://www.stocktitan.net/news/HBFGF/happy-belly-food-group-signs-3-yr-exclusive-contract-with-coca-cola-4w6ii3qn8lho.html
[2] https://www.finanznachrichten.de/nachrichten-2025-08/66143477-happy-belly-food-group-inc-happy-belly-food-group-signs-3-yr-exclusive-contract-with-coca-cola-canada-bottling-company-296.htm