Happy Belly Food Group Selects TOAST to Power Growing Restaurant Portfolio

In the fast-paced world of quick-service restaurants (QSRs), technology is the new secret sauce. Happy Belly Food Group Inc., a leading consolidator of emerging food brands, has just announced a multi-year agreement with TOAST Inc., a digital technology platform built for hospitality. This partnership is set to revolutionize Happy Belly's operational efficiency and guest experiences, positioning the company as a formidable player in the Canadian QSR market.

Happy Belly's decision to partner with TOAST is a strategic move that aligns with the current trends in the restaurant technology sector. The digital transformation of the foodservice industry is no longer a luxury but a necessity. As Sean Black, Chief Executive Officer of Happy Belly, stated, "To help support the Company's expansion plans, Happy Belly sought a modern cloud-based technology partner that could be easily implanted across our multi brand portfolio." This partnership will provide Happy Belly with best-in-class Point-of-Sale and analytical solutions across its portfolio of nine QSR brands, enhancing operational efficiency and driving incremental value for franchisees and shareholders.

The operational efficiencies and cost savings that Happy Belly can expect from implementing TOAST's comprehensive platform are significant. The standardization of back-office processes will reduce operational costs and improve overall efficiency. Real-time insights and analytics provided by TOAST's platform will enable Happy Belly to make data-driven decisions, optimize operations, and enhance customer satisfaction. These benefits will translate into increased value for franchisees through improved operational management and profitability, and for shareholders through enhanced financial performance and bottom-line results.

The partnership with TOAST is just one piece of Happy Belly's broader platform strategy. The company has already established a real estate partnership with Cadillac Fairview and a supply-chain agreement with Sysco, the global leader in food distribution for restaurants. These strategic alliances are designed to drive sustained growth and realize synergies between Happy Belly's brands, ultimately delivering bottom-line results for shareholders.

Happy Belly's asset-light franchise model enables the company to continue accelerating growth across all its brands. With a strong foundation, strategic leadership, and a dedicated franchise support system, Happy Belly is well-positioned to drive sustained success in the Canadian QSR market. The company is experiencing significant interest from both franchisees and landlords nationwide, with hundreds of contractually committed retail franchise locations across its emerging brands. Happy Belly is working to expand this pipeline throughout 2025 and 2026, continually selecting the right franchise partners and securing optimal real estate to achieve its brands' development goals.

The partnership with TOAST is a key component of Happy Belly's mission to become a predictable and disciplined growth company, Canada's leading restaurant consolidator. As Ana Munoz, GM of International at TOAST, stated, "At TOAST, we're thrilled to support Happy Belly's rapid expansion. As they scale their portfolio of quick-serve restaurant brands, having a unified technology platform will be critical in driving operational efficiency, enhancing guest experiences, and empowering franchisees with real-time insights." This partnership will not only enhance Happy Belly's ability to scale its operations but also provide a competitive edge in the market by offering advanced technology solutions that enhance customer satisfaction and operational efficiency.



In conclusion, Happy Belly Food Group Inc.'s partnership with TOAST Inc. is a strategic move that aligns with the current trends in the restaurant technology sector. The operational efficiencies and cost savings provided by TOAST's comprehensive platform will translate into increased value for franchisees and shareholders, positioning Happy Belly as a formidable player in the Canadian QSR market. With a strong foundation, strategic leadership, and a dedicated franchise support system, Happy Belly is well-positioned to drive sustained success and become Canada's leading restaurant consolidator.