Happy Belly Food Group Expands into Quebec with First Franchise Agreement for Heal Wellness

Happy Belly Food Group Inc. has signed its first franchise agreement for Heal Wellness in Quebec, marking a pivotal step in Heal's national expansion. This agreement underscores Happy Belly's ability to successfully scale brands across Canada, with Heal emerging in its ninth province. The company's proven capability to grow and strengthen brands on a national level is further demonstrated by this expansion into Quebec.

Happy Belly Food Group Inc. has signed its first franchise agreement for Heal Wellness in Quebec, marking a significant milestone in Heal's national expansion. This agreement underscores the company's ability to successfully scale brands across Canada, with Heal Wellness now emerging in its ninth province. The expansion into Quebec further demonstrates Happy Belly's proven capability to grow and strengthen brands on a national level [1].

The franchise agreement, announced on August 15, 2025, follows a previously signed 40-unit area development agreement for the province. The development will be led by Quebec-based partners with over 22 years of experience in franchise operations, who are also managing the rollout of Happy Belly's Yolks Breakfast brand in the province. This partnership highlights the company's strategy to leverage local expertise to drive growth [1].

Happy Belly's portfolio currently includes 616 retail locations under contract, encompassing projects in development, under construction, or already operational. The company's national expansion strategy aims to maintain momentum and achieve its disciplined growth objectives through 2026 [1].

Heal Wellness, a quick-service restaurant (QSR) specializing in fresh smoothie bowls, açaí bowls, and smoothies, was founded with a passion for providing quick, fresh wellness foods. The company takes pride in meticulously selecting every superfood ingredient on its menu to fuel a busy and active lifestyle. The expansion into Quebec marks a strategic move to capitalize on the growing demand for clean and healthy food options in the province [1].

Happy Belly Food Group Inc. is a leader in acquiring and scaling emerging food brands across Canada. The company's success in scaling brands such as Heal Wellness, Rosie's Burgers, and Yolks Breakfast demonstrates its ability to identify and nurture promising brands for national expansion [1].

The company's expansion into Quebec is part of a broader strategy to fill labor gaps and support economic growth. By partnering with local experts and leveraging their experience, Happy Belly aims to strengthen its presence in the province and continue its accelerated national franchising efforts [1].

References:
[1] https://www.stocktitan.net/news/HBFGF/happy-belly-food-groups-heal-wellness-qsr-announces-the-signing-of-ntqck7vvmb7t.html