Happy Belly's $770M Trading Volume and Coca-Cola Pact Propels Market Ranking to 125th

On August 11, 2025, The (HBFG) reported a trading volume of $0.77 billion, ranking 125th in the market, while Coca-Cola (KO) rose 0.58%. The stock’s performance coincided with a major supply agreement between Happy Belly Food Group and Coca-Cola Canada Bottling Limited, a Coca-Cola subsidiary. The partnership designates Coca-Cola as Happy Belly’s preferred beverage partner, enabling all its restaurant brands to access Coca-Cola’s national supply chain. This move aims to consolidate purchasing, reduce costs, and streamline inventory management across corporate and franchised locations.

The collaboration is part of Happy Belly’s third national partnership in 2025, following agreements with Sysco (a leading food distributor) in January and TOAST (a tech provider) in April. By leveraging Coca-Cola’s scale and supply chain reliability, Happy Belly seeks to enhance operational efficiency and reduce stock shortages. CEO Sean Black emphasized that the partnership aligns with the company’s strategy to scale its restaurant portfolio and strengthen vendor relationships, which have become increasingly valuable as the business expands.

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