Hanover Community Bank Launches First Radio and Digital Audio Advertising Campaign

Hanover Community Bank launches its first radio and digital audio advertising campaign to promote its customized services and community-first approach. The campaign will air on top local radio stations and Spotify, targeting listeners within a 10-mile radius of Hanover Bank branches. The move supports the bank's ongoing mission to reinvest in the communities it serves and deepen connections with customers.

Hanover Community Bank (Nasdaq: HNVR) has recently embarked on a significant marketing initiative by launching its first-ever radio and digital audio advertising campaign. This move is aimed at strengthening the bank's community presence and supporting its ongoing growth strategy [1][2].

The campaign, set to air on major local stations including WALK-FM, WBAB-FM, 1010 WINS, and WFAN, as well as geo-targeted ads on SPOTIFY® within a 10-mile radius of Hanover branches, is designed to highlight the bank's customized service approach and commitment to serving local businesses and communities across Long Island and the New York metropolitan area [1][2].

The initiative coincides with the bank's physical expansion, including its recent Port Jefferson branch opening and plans for additional locations. This expansion is part of Hanover Bank's mission to reinvest in the communities it serves and deepen connections with customers [1][2].

Michael P. Puorro, Chairman and CEO of Hanover Bank, expressed the significance of this campaign, stating, "This campaign reflects more than just a message, it embodies our mission. It marks our first foray into broadcast and digital audio media, but more importantly, it reflects our steadfast commitment to the communities we proudly serve." [1][2]

Annette Esposito, First Vice President – Director of Marketing for Hanover Bank, added, "This initiative goes beyond building brand awareness. It’s an opportunity to share our story: who we are, where we’re headed, and how we’re growing alongside the communities we serve." [1][2]

The campaign's launch comes on the heels of the Bank’s continued physical expansion, with the new Port Jefferson branch now open, and additional branches in active planning stages [1][2].

Hanover Community Bank invites new and existing customers to visit a local branch, tune in to the campaign, and experience the difference between a bank that invests in people and communities, not just portfolios [1][2].

References:
[1] https://www.stocktitan.net/news/HNVR/hanover-bank-launches-inaugural-radio-digital-audio-campaign-to-thjwm79xf0uj.html
[2] https://www.globenewswire.com/news-release/2025/08/07/3129206/0/en/Hanover-Bank-Launches-Inaugural-Radio-Digital-Audio-Campaign-to-Reinforce-Community-Commitment-Growth-Strategy.html