Hanover Bancorp Launches Radio and Digital Audio Advertising Campaign

Hanover Bancorp has launched a radio and digital audio advertising campaign to promote its customized services and community-first approach. The campaign will air on top local radio stations WALK-FM, WBAB-FM, and top regional stations 1010 WINS and WFAN, reaching a broad audience across Long Island and the New York metropolitan area. This strategic move supports the bank's growth and marketing efforts.

Hanover Bancorp, a prominent financial institution, has recently launched its inaugural radio and digital audio advertising campaign. This strategic move is aimed at enhancing the bank's visibility and strengthening its community-first approach across Long Island and the New York metropolitan area. The campaign will be broadcast on top local radio stations such as WALK-FM and WBAB-FM, as well as regional stations like 1010 WINS and WFAN, reaching a broad audience with tailored messaging [1].

The campaign's primary objective is to highlight Hanover Bancorp's commitment to personalized and efficient banking services. This initiative aligns with the bank's mission to reinvest in the communities it serves, as stated by Michael P. Puorro, Chairman and CEO of Hanover Bancorp. The launch of this campaign comes on the heels of the bank's physical expansion, with the recent opening of a new branch in Port Jefferson and additional branches in the planning stages [1].

According to Annette Esposito, First Vice President – Director of Marketing for Hanover Bancorp, the campaign goes beyond just building brand awareness. It serves as an opportunity to share the bank's story, emphasizing its dedication to serving local businesses and residents. This digital and broadcast advertising strategy is part of the bank's broader growth and marketing efforts, designed to solidify its presence in both existing and new markets [1].

The campaign will also feature geo-targeted audio ads on SPOTIFY®, reaching listeners within a 10-mile radius of Hanover Bancorp branches. This targeted approach aims to increase engagement and awareness among local customers. By combining traditional broadcast media with modern digital platforms, Hanover Bancorp is leveraging multiple channels to effectively communicate its value proposition and community commitment [1].

Hanover Bancorp's strategic partnership with Torus Digital and Suryoday Small Finance Bank further underscores its commitment to financial innovation and inclusion. Through this collaboration, the bank is offering a 3-in-1 Savings and Investment Account, designed to cater to the growing demand for integrated financial solutions among retail investors. This initiative aims to simplify the investment process and enhance financial inclusion, aligning with the bank's broader mission to serve underserved segments of the market [2].

In summary, Hanover Bancorp's new advertising campaign is a significant step forward in its marketing and growth strategy. By leveraging both traditional and digital media, the bank aims to strengthen its local presence and deepen connections with its customers. The integration of innovative financial services, such as the 3-in-1 Savings and Investment Account, further positions Hanover Bancorp as a forward-thinking and community-focused financial institution.

References:
[1] https://www.globenewswire.com/news-release/2025/08/07/3129206/0/en/Hanover-Bank-Launches-Inaugural-Radio-Digital-Audio-Campaign-to-Reinforce-Community-Commitment-Growth-Strategy.html
[2] https://www.business-standard.com/content/press-releases-ani/torus-digital-enters-strategic-partnership-with-suryoday-small-finance-bank-launches-3-in-1-savings-investment-account-125080800733_1.html