Hank Kosinski Joins Allison Worldwide as Chief Creative Officer & CMO.

Monday, Sep 22, 2025 5:10 am ET1min read

Allison Worldwide, a Stagwell agency, has appointed Hank Kosinski as Chief Creative Officer and Chief Marketing Officer. Kosinski brings over 20 years of experience in developing iconic campaigns for major brands such as Microsoft, Nike, and Coca-Cola. He joins Allison on October 1 from WPP's VML, where he served as executive creative director. Kosinski's appointment aims to enhance Allison's creative and marketing capabilities.

Allison Worldwide, a Stagwell agency, has appointed Hank Kosinski as Chief Creative Officer and Chief Marketing Officer. Kosinski brings over 20 years of experience in developing iconic campaigns for major brands such as Microsoft, Nike, and Coca-Cola. He joins Allison on October 1 from WPP's VML, where he served as executive creative director. Kosinski's appointment aims to enhance Allison's creative and marketing capabilities.

Kosinski's extensive background in global creative leadership and brand positioning has made him a sought-after figure in the advertising industry. He has worked with numerous prominent companies, including Mercedes-Benz, Verizon, and Pfizer, demonstrating his ability to deliver transformative narratives and strong audience engagement.

At Allison, Kosinski will lead all creative, client-work ideation, and agency marketing and thought-leadership, reporting to Allison CEO Jonathan Heit. His appointment is seen as a strategic move to bolster Allison's creative and marketing prowess, positioning the agency to better serve its clients and capitalize on emerging trends in the digital-first communications landscape.

Allison Worldwide is a digital-first, data-led, and future-focused communications agency, offering end-to-end global communications, PR, influencer, analytics, and marketing support to clients ranging from Fortune 500 companies to start-ups. The agency is owned by Stagwell (NASDAQ: STGW), one of the fastest-growing and most influential marketing and communications networks in the world.

This appointment underscores Allison's commitment to assembling a world-class team to deliver world-class results for its clients. The addition of Kosinski is expected to contribute significantly to the agency's growth and success, aligning with Stagwell's overall strategy to provide innovative solutions in the marketing and communications sector.

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