Hands-on with Meta's Ray-Ban Display Glasses: A Futuristic Computing Vision
ByAinvest
Saturday, Sep 20, 2025 8:03 am ET1min read
META--
The Meta Ray-Ban Display is controlled via hand gestures detected by an EMG sensor wristband, which also emits a small electric jolt when activated. The display is translucent, but icons may appear less clear when viewed against the real-world field of view. The glasses are set to go on sale in the US on September 30, 2025 [2].
The introduction of the Meta Ray-Ban Display is part of Meta's broader strategy to shift consumer attention from smartphones to smart glasses. Meta has sold over 2 million Ray-Ban smart glasses since their debut in October 2024 and plans to sell about 5 million units by the end of 2025 [1]. The company's wearables offerings have served as a vehicle for its AI products, with the new glasses representing a significant step toward CEO Mark Zuckerberg's vision of headsets and glasses overtaking smartphones [3].
The Meta Ray-Ban Display is priced at $799, making it one of the more expensive smart glasses on the market. However, the device's advanced features, including the built-in display and hand gesture control, may justify its price point for early adopters. The glasses are part of a larger trend in the smart glasses market, with global shipments of AR/VR headsets and smart glasses expected to grow by 39.2% in 2025 to 14.3 million units [3].
Meta's push into the smart glasses market comes as competitors like Apple and Google also explore the space. The Meta Ray-Ban Display's combination of advanced display technology and unique Neural Band wristband represents a bold wager on a new paradigm for personal technology. Whether consumers will embrace the new form factor and make the cultural shift from the "sleek aluminum rectangle" in their pocket remains to be seen [1].
Meta unveiled its consumer-grade Meta Ray-Ban Display glasses with a built-in display, marking a step toward CEO Mark Zuckerberg's vision of headsets and glasses overtaking smartphones. The glasses have a simple display in the right lens and can read messages, show photo previews, and read live captions. The device is controlled via hand gestures detected by an EMG sensor wristband, which also causes a small electric jolt when activated. The display is translucent, but icons can appear murky when contrasted with the real-world field of view. The glasses will be available for $799 and go on sale in the US on September 30.
Meta Platforms Inc (NASDAQ: META) has introduced the Meta Ray-Ban Display smart glasses, a new consumer-grade product priced at $799. The device, unveiled during Meta's annual Connect conference on September 20, 2025, features a built-in display integrated into the right lens, allowing users to read messages, view photo previews, and access live captions [1].The Meta Ray-Ban Display is controlled via hand gestures detected by an EMG sensor wristband, which also emits a small electric jolt when activated. The display is translucent, but icons may appear less clear when viewed against the real-world field of view. The glasses are set to go on sale in the US on September 30, 2025 [2].
The introduction of the Meta Ray-Ban Display is part of Meta's broader strategy to shift consumer attention from smartphones to smart glasses. Meta has sold over 2 million Ray-Ban smart glasses since their debut in October 2024 and plans to sell about 5 million units by the end of 2025 [1]. The company's wearables offerings have served as a vehicle for its AI products, with the new glasses representing a significant step toward CEO Mark Zuckerberg's vision of headsets and glasses overtaking smartphones [3].
The Meta Ray-Ban Display is priced at $799, making it one of the more expensive smart glasses on the market. However, the device's advanced features, including the built-in display and hand gesture control, may justify its price point for early adopters. The glasses are part of a larger trend in the smart glasses market, with global shipments of AR/VR headsets and smart glasses expected to grow by 39.2% in 2025 to 14.3 million units [3].
Meta's push into the smart glasses market comes as competitors like Apple and Google also explore the space. The Meta Ray-Ban Display's combination of advanced display technology and unique Neural Band wristband represents a bold wager on a new paradigm for personal technology. Whether consumers will embrace the new form factor and make the cultural shift from the "sleek aluminum rectangle" in their pocket remains to be seen [1].
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